--- title: Easter By The Numbers description: As Easter approaches, retailers are gearing up for one of the biggest sales events of the year. From colorful Easter baskets to delicious chocolates and image: https://www.quikstonecapital.com/hubfs/Yellow%20tulips%20against%20black%20background.jpeg --- [![Merchant Cash Advance](https://www.quikstonecapital.com/hs-fs/hubfs/_Website/Logos/Web-Combo-11.png?width=200&name=Web-Combo-11.png "Merchant Cash Advance")](https://www.quikstonecapital.com/) [![Merchant Cash Advances](https://www.quikstonecapital.com/hs-fs/hubfs/_Website/Logos/Web-Color2.png?width=738&name=Web-Color2.png "Merchant Cash Advances")](https://www.quikstonecapital.com/) # Merchant Cash Advance Blog # Easter By The Numbers Posted by [Karen Erdelac](https://www.quikstonecapital.com/merchant-cash-advance-blog/author/karen-erdelac) on Mar 27, 2024 - [Tweet](https://twitter.com/share) ![Easter By The Numbers](https://www.quikstonecapital.com/hs-fs/hubfs/Yellow%20tulips%20against%20black%20background.jpeg?width=737&height=492&name=Yellow%20tulips%20against%20black%20background.jpeg)As Easter approaches, retailers are gearing up for one of the biggest sales events of the year. From colorful Easter baskets to delicious chocolates and festive decorations, consumers are eager to celebrate the holiday with loved ones. Let's take a closer look at the numbers behind Easter sales and see how businesses are cashing in on this springtime celebration. Americans are expected to spend $22.4 billion on Easter this year, according to a report from the National Retail Federation (NRF).  Small businesses will account for 22% of easter sales this year. Reese's peanut butter eggs are the top-selling Easter candy. An average American household spends about $150 on Easter candies, decorations, apparel, and food. Easter is the second-biggest candy-consuming holiday in the U.S., with millions of pounds of candy sold, particularly chocolate Easter bunnies and eggs. An estimated 180 million eggs are colored and decorated in the U.S. each year for Easter. Over 80% of Americans prepare Easter baskets for their loved ones. Easter remains one of the most widely attended church days of the year, with a significant uptick seen in church attendance. Over 90 million chocolate Easter bunnies are produced each year worldwide. This popular marshmallow treat sees about 1.5 billion Peeps consumed during the Easter season. Easter is recognized as a public holiday in over 95 countries around the world. These stats represent just a fraction of the many ways people celebrate and spend on Easter, reflecting its significance both culturally and economically worldwide. Since 2005, [**Quikstone Capital Solutions**](https://www.quikstonecapital.com/) has been a trusted advisor to thousands of merchants. Quikstone provides these merchants with easy, fast, and flexible working capital for all their business needs. If you need cash for your business, [**contact us today**](https://www.quikstonecapital.com/quikjason)**.** We have only one goal: to help your business succeed. 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