Expand Your Small Business Brand With Experiential Marketing

Posted by Karen Erdelac on Jul 11, 2017

Expand Your Small Business Brand With Experiential MarketingExperiential marketing, at its core, is essentially bonding with your customers and potential clients. For small businesses, developing a relationship with your buyers will help promote brand loyalty and increase the visibility of your company. Experiential marketing presents a “hands on” opportunity for customers to get to know your brand and products. Additionally, it should provide participants with a lasting, positive impression of your company. Here we’ve compiled several different experiential marketing tactics that you can try at your small business today. Some of these may require a significant investment but the payoff can be monumental to build your small business brand.

Company Tours

Offering a tour of your facilities will give customers an inside look at your process and give them confidence in the quality of your product. Having a chance to see your operations and engage with your employees will create a lasting impression for your customers and will encourage them to share the details of their experience.

Demonstrations

Product demonstrations are perhaps the oldest version of experiential marketing and can still have an impact in today’s market. These demonstrations should allow customers to use and sample products for themselves to provide them with a truly interactive marketing experience.

Interactive Content

Content marketing is the foundation of any successful digital marketing strategy and developing ways for consumers to interact with your content is essential to the success of your campaigns. Quizzes, surveys and games are great ways to encourage participation and will help increase the reach of your content since these formats tend to be heavily shared through social channels.

Trade Shows

Trade shows offer a great forum to test out your experiential marketing tactics and can have a significant impact on your marketing efforts. Demonstrations, contests, giveaways and PR stunts will help get your booth, and brand, noticed.

Branded Road Trips

Expand Your Small Business Brand With Experiential MarketingTouring the country with a branded vehicle and setting up at different locations with demonstrations, contests, games and giveaways will help expand the reach of your experiential marketing. Plot a course that will take you through target geographic areas and be sure to drop in at major events. Be prepared with a large amount of branded merchandise to give away to participants and onlookers.

Publicity Stunts

While this may be stretching the definition of experiential marketing, PR stunts can bring positive attention to your company if carried out correctly. Be sure any stunt is marketed as such and does not present any chance to damage the reputation of your business.

Free Samples

Everyone loves something for free and samples are a great way to get your brand and products into the hands of potential customers. Be sure all giveaways are branded with your company name. Your company swag should be made up of useful items that will create brand visibility. 

Slumber Party

This is a truly outside of the box idea where a company invites select participants to spend an evening of fun within your facilities. Be sure you provide food, proper sleeping arrangements and entertainment so your guests enjoy the experience enough to talk about it with others. This is how you create brand evangelists.

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Topics: Small Business, Marketing