As we enjoy the cooler weather, pumpkin spice, and football, it is time for your small business to start thinking about your fall and holiday marketing. A well-thought-out plan can help you stay ahead of the competition, maximize your revenue and develop long-term relationships with your customers. Here we take a look at four fall marketing ideas for small businesses.

Contests

Hosting an online fall photo contest is a great way to get “free advertising” from your followers as well as those that want to win your prize. You can offer anything from credit to shop with you to a big-ticket item like a must-have electronic or even cold hard cash. These online contests obviously need to include a few rules but can gain you a lot of new followers that align with your brand.

Holiday Sales

Discounts and deals are always popular this time of year. A can’t miss deal is the best way to draw in new customers and get more business from a previous customer. You can offer a percentage discount, a set deal price, or even a buy one get one offer to boost sales and advertise your business’s sale.

Be A Sponsor

Lots of events take place in the fall that allows for sponsors. Sponsoring things like charity events or even local sports teams is a great way to get your business’s name out into the community without blatantly advertising to them. It also gives you’re the opportunity to help a team or a cause that could really use the money.

Participate In Local Events

There are plenty of fall festivals and fairs that need vendors. Whether you own a boutique or run a restaurant, there is room and need for all kinds of vendors and businesses at events like this. The foot traffic of these events tends to be huge. You can use these events to not only make sales but to hand out business cards as well as branded merchandise.

For additional tips on growing your small business download our Guide!