Are you ready for your sales to soar as you prepare for the busiest time of the year? If the answer is yes, then now is the time to take advantage of excellent holiday planning tips and make the most out of last year’s sales reports. There are only two months remaining before the New Year begins which leaves minimal time for preparation. We understand that new store designs and the implementation of new marketing ideas can add a huge financial strain.

This is why Quikstone Capital Solutions offers a merchant cash advance to help you solve your cash crunch. This is fast financing which literally provides you with cash in just a few business days. These funds are paid back with your company’s future credit and debit card sales. For many businesses such as salons, liquor stores, catering companies, retail stores and auto body repair facilities, this presents a great opportunity. So, now that you have a solution for your financial needs, it is time to check out our tips to make this holiday season your best yet!

Create a holiday theme

Get the attention of shoppers with a store which has a pleasant theme and is visually appealing. This is the time to help yourself stand out from your competitors and invite traffic inside. A lot of people get wrapped up in the visual decorations of the holiday season and this may just be the conversation starter which you need. Make sure you comparison shop to get the best deal on decorative items especially since there is not much time remaining to utilize them.

Advertise your sale items

This season also represents a huge opportunity for bargain shoppers. Days like Black Friday and Cyber Monday show just how much people love the prospect of getting a good deal. Make sure that you go through the numbers from previous years to see which items were best sellers while still having good profit margins. Also, check for the items which did not sell well which you still have in inventory. These may need to be advertised at a steep discount to get them out of inventory.

Show your marketing brilliance

You should already have a plan in place for marketing but the holiday season represents a great time to beef it up. Utilize the usual platforms such as Facebook, email blasts, mailers, Twitter and your company website but also look for new opportunities. Perhaps your community has a local trade magazine with a decent number of subscribers? Check with them for pricing to advertise and add this medium to your rotation. Another creative idea is to make a YouTube video to show what your company is all about and end it with a catchy invitation for shoppers.

Set up free giveaways

Let’s face it. Most people love to receive free stuff. So, use this to your advantage when marketing for new sales during the holiday season. You can offer free shipping with a minimum sales total. This works well to encourage customers to make add-on purchases to meet the free shipping minimum. According to the Wall Street Journal, a recent survey found that free shipping is so important that 93% of online shoppers said they have taken extra actions to qualify, like adding extra items to their shopping cart or opting for a slower method of delivery. You can also hold a raffle. There are several ways to do this. If you want to focus on professionals, you can have them drop in their business cards. If you want to open the raffle to everyone, just have them put their information on a little slip of paper. Make the prize a gift certificate to your store. Another idea is to give out free snacks just to show customers your appreciation. You can do a simple setup like cookies or something more elaborate such as a sandwich platter.

Learn how to maximize profits during the Holiday rush in the FREE Holiday Investment Guide.