Fast Funding to Out-Brew the Coffee Competition

Posted by Karen Erdelac on Apr 15, 2016

Fast Funding to Out-Brew the Coffee CompetitionIt is becoming increasingly difficult for smaller coffee shops to compete with the larger chains.  There are several key elements that you must implement in order to rise above the challenge.  Specialty services that are offered at larger chains are a must for the smaller shops.  There are some advantages when it comes to being a privately owned business. You can offer more individualized services and also adjust your plan rapidly according to your customer base. 

WiFi

Most chain coffee shops offer a free wifi connection.  This is a very large draw for customers as some people will frequent these establishments solely to use the free internet connection.  Whether they are doing work or just browsing the internet, this service can keep customers in your establishment for hours at a time.  During this time the amount of purchases that they make can add up to a significant amount.  

Gourmet Sandwiches & Bites

Fast Funding to Out-Brew the Coffee CompetitionIn order to make your coffee shop successful, it needs to be about more than just coffee.  Offering light breakfast options and a few gourmet sandwiches can be a great addition to your core menu.  Offering unique options and your own twist on traditional breakfast items can set yourself apart from the big chains.  Having a few regular items as well as specialty items that are offered on a weekly basis is a great way to become familiar with the preferences of your customer base. 

Coffee Accoutrements

Having gift options such as thermoses and tumblers can be a great way to advertise your establishment and also contribute to your revenue river.  Ensure that all of these items are inscribed with your company name and logo.  This will expand the reach of your advertisement and maximize your brand exposure.  Selling the beans you use for your coffee as well as tea and different flavorings you use at your shop will allow your customers to take their experience home with them.  This will create loyal customers who rely on your brand to start their morning each and every day.

Bakery Items

Offering a variety of baked goods can create a warm atmosphere and spread a delicious aroma throughout your establishment.  For those customers that are looking for a sweet treat instead of a meal, items such as cinnamon rolls, coffee cakes, muffins and cookies can be a great addition to your menu.  Make sure your baked goods are unique and contain ingredients that may not be offered by the large chains.  If you choose to outsource the baking of these items, it can also serve as a great way to network throughout your local business community. 

Fresh Fruit

Establishing a relationship with a local produce stand or farmers in your community to obtain fresh fruit and berries can have many different benefits.  With the increased focus on fitness in today’s world it is important to offer healthy food options.  This is another way that you can network with local businesses to help spread your brand name.  Having this type of inventory will also allow you to offer healthy beverages such as smoothies and fresh juices.

Relaxation & Work Areas

Creating a comfortable atmosphere that serves the different needs of your customers will help to drive business.  You should have areas with comfortable seating where people can relax and enjoy stimulating conversation.  On the other hand, you should provide large tables for those customers who are there to work and require additional space.  Keeping these areas somewhat separated will help to provide a quieter area for the workers without hindering the good time of the patrons there for fun.

Live Performances

Live acts are a big way you can set yourself apart from a coffee chain as the larger establishments do not offer such entertainment.  Holding events with bands as well as comedy and spoken word acts can be a great way to draw in a diverse crowd.  This also allows you to market to consumers who may not even be coffee drinkers.  The exposure gained from these events can contribute to making your establishment an integral part of social life in your community.

How to Fund your Amenities

Quikstone Capital Solutions has a reputation for helping coffee shops stand out in their community by providing merchant cash advances to help with many different initiatives to grow your business. Looking for fast funding to kick start your coffee shop? Quikstone Capital Solutions's merchant cash advances range from $5,000 to $250,000. We provide the merchant with a cash advance, and in return, receive a percentage of future card sales. For more information click on the apply now.

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