Spring is here, and it's the perfect time to do some updating to your business. "Renovation" doesn't mean your projects must be expensive, time-consuming, or overwhelming. Making small changes can delight your long-time customers and attract new business. Try these easy tips courtesy of Google.

Tidy Up Your Website

Does your business have a website? If not, check out Google's guide to get started on the web. If you've already got a website, check to ensure your contact details, like business name, phone number, and address, are accurate and current. You might also update seasonal hours if that's relevant for your business or refresh the branding for your business if it's changed recently. Also, don't forget to clean up your email lists. Make sure your special offers, menu updates, or promotions reach your current customers. 

Update Your Brand Through Social Media

Are you connecting with customers and potential customers online? It's easy to do so using social media, and we've got some tips to help you get started. You can quickly post updates about your business or engage in conversations with customers. If you're set up with social media, it might be a good time to check your channels to make sure you've posted recently. If not, check in with those communities.

Create Or Update Your Google Business Listing (It's Free)

Are you using Google Places for Business to manage the free listing for your business on Google Maps? If not, you should become a verified business owner. This step will allow you to control the listing on Google Maps for your business and update it as needed. Google also has some tips to help ensure the listing stays healthy.

Spruce Up Your Physical Space

Whether you have a brick-and-mortar storefront, a neighborhood restaurant, or a deli, don't forget that your physical location communicates a great deal about your business. 

Springtime is the perfect time for deep cleaning inside and out or a "facelift" that might include new signage, an interior refresh, or an equipment upgrade. Remember, you only get one shot at a positive first impression, and to be competitive today, make sure you look your best.

Promote Outdoor Events

Sidewalk sales. Outdoor concerts. Take part in community events and sponsor youth sports teams. There are many outdoor events you can dream up for your business. Events like these will build your brand, spread goodwill throughout the community and bring in new customers.

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