Small Business Saturday is a great opportunity to show your customers just how much they mean to you. This holiday is all about supporting your local businesses, and what better way to do that than by offering some amazing deals? Coming up with promotions can be a challenge, but don't worry. We've got you covered. Here are a few creative promotions that will help you attract attention and drive sales on Small Business Saturday!
Social Media Scavenger Hunt
Social media offers a variety of different ways to promote your business for small business Saturday. Creating a scavenger hunt where online visitors must follow a set of instructions to claim a particular prize makes for a fun promotion that can help build your online following and brand awareness. Please ensure the steps are not too complicated and that the reward is worth the legwork needed to claim it.
Raffles And Drawings
Offering to sell raffle tickets for high-priced items or holding drawings for anyone who purchases a certain amount can help get people in the door or on your website where they can buy your products. Raffling off high-end items can actually prove quite profitable and enable you to move inventory.
Coupons And Gift Cards
While most promotions for small business Saturday are meant to bring in customers for that day, offering coupons for future use can help to keep customers coming back. Hand these out to those who make a purchase during small business Saturday and let them know you look forward to seeing them again. Once a customer has visited your store multiple times, they are far more likely to become loyal patrons. Get the word out through social media and consider a way to offer these perks digitally.
Bundle Baskets And Boxes
Be creative with your packaging and consider allowing customers to personalize their bundles. Whether you're running a salon, restaurant, bakery, restaurant, or retail shop, bundling can be a great way to sell merchandise quickly. Piecing together complementary items can help you move old inventory and introduce customers to new products. You'll want to run the numbers to ensure you're still turning a profit while providing value to your customers. Using baskets and boxes and a decorative touch will help draw attention to your bundles and make them great for gift giving. Be creative and consider allowing customers to personalize their bundles.
Bonus Customer Rewards Points
If you currently use a customer rewards program Small Business Saturday is an excellent opportunity to offer bonus rewards for any purchases made that day. If you don't have a rewards program, this is a great day to launch one. Choose several items from your store that customers can purchase in return for extra rewards. This can help to move big ticket items as well as surplus inventory.
BOGO
Everyone loves a buy one get one free deal, and running this type of promotion on small business Saturday can bring in customers by the droves. They can also help bring in new customers and create loyalty amongst your current customer base. While you may not make much money on these deals, they are meant to get customers in the door to purchase other full-price items.
Cross-Promotions With Other Businesses
Leveraging your relationships with other local vendors can help you to reach your community better and expand your audience online. Seek out businesses that sell complementary items or that are close in proximity to your physical location. These partnerships can be mutually beneficial and drive sales for each business.
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