Funding Holiday Promotions with a Merchant Cash Advance

Posted by Karen Erdelac on Dec 1, 2015

Funding Holiday PromotionsLaunching a major holiday promotion can really catapult your sales over the holidays. Between Thanksgiving and Christmas, more people shop in stores and online than any other time of the year, so it only makes sense to give your best effort to capture your share of those customers.

Many retailers readily admit that holiday sales are what make them profitable. Allowing this busy time to pass without doing a special sale or promotion just doesn't make a whole lot of sense if you want to maximize your profit for the year and finish strong. Successful holiday promotions can take several forms:

A Special Sale

This could reflect a price break you were able to get on the wholesale cost that you pass on (or partially pass on) to customers, or a calculated risk to lower price to increase sales. Everyone loves a sale, but you need to market the promotion so that people know about it for it to be successful. Be sure to have a defined end date for the sale so people feel an urgency to act now.

Include Free Goods or Services with a Purchase

Customers love free stuff, and they may be motivated to buy now if they can get something for free along with it. Be sure that you can still make a profit while offering any kind of deal. It won't benefit you if you can't make money from it.

A Contest or Giveaway

Funding Holiday PromotionsSocial media is a great place to run a giveaway, which has many potential benefits for the business. Typically, a giveaway will get lots of your existing contacts to share your post with their friends, which is an effective way to market your products for just the cost of the giveaway item or items. You can also give items away on location or through your website as a way to collect contact information for future marketing efforts.

Funding Promotions When You Don't Have Cash

Promotions are essential for increasing your customer base and your sales along with it. An increased customer base can have a benefit even into the New Year and going forward. The problem is, running a successful promotion can come with up-front costs in advertising, inventory, and extra staff coverage, which not all businesses can afford. That's where cash advances come in. Business cash advances allow you to get the cash you need up front so that you can fund the best possible promotion (or more than one) this holiday season or any time throughout the year. Cash advances are not loans, they are a purchase of future credit card sales, so they are easy to get and easy to repay through small automatic deductions from your daily sales.

Don't lose out on a profitable holiday season for your business. Find out more, Download our Preparing for the Holidays Guide. 

Preparing for the Holidays

Topics: Funding Your Business, About us, Holiday