Going Green In 2021

Posted by Karen Erdelac on Jan 19, 2021

Going Green In 2021Implementing sustainable practices is only becoming more important for small businesses. In fact, “84% of consumers look for sustainability in the companies they do business with. And a full 79% of people looking for work look for green credentials.” Simply based on those statistics, taking steps toward a greener business model is not only a good idea, it is becoming a necessity.

Benefits Of Going Green

In order for small businesses to invest in green business practices, there has to be some kind of benefit outside of the environmental impact.

  • Enhanced brand image and increased competitive advantage
  • Increased productivity and reduced costs
  • Better financial and investment opportunities
  • Increased preparedness for future legislation and costs
  • Improved recruitment and retention of quality employees
  • Healthier work environment for employees

How To Become More Sustainable

There are many things small business owners can do to make their company more sustainable. Here are just a few suggestions.

  • Perform a Self-Audit
  • Promote Recycling for Customers and Employees
  • Employ Efficient Energy Tools and Appliances
  • Take Advantage of the Cloud
  • Encourage and Employ Green Transportation
  • Furnish & Dispose Earth-Friendly
  • Create A Volunteer Work Initiative
  • Employ Eco-Friendly Tech and Dispose of it Properly

How To Use Going Green For Marketing

Marketing your business and its products as environmentally friendly can have a tremendous impact on sales and the audience you are able to resonate with.

  • Show your business cares about the environment by focusing on green product advantages and eco-friendly business practices in your marketing messages and strategies
  • Create an Eco-Friendly Selling Point
  • Brand with Green Logos or Insignias
  • Print on Recycled Paper
  • Invest in Online Marketing
  • Promote Local Vendors

Let Quikstone Capital help your small business go green in 2021!

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Topics: Small Business