There are a wide variety of services that salons can offer to their customers aside from haircuts and styling. Nails, massage, eyebrows, and skincare treatments can all bring in a great deal of revenue and help you increase how much each customer spends at your establishment. Becoming a one-stop-shop for beauty needs can separate you from the competition.

Add Nail Services

Offering manicures and pedicures is a simple way to add revenue and provide convenience to both men and women clients. Be sure to hire certified technicians that have experience serving your target audience. Your ideal person should not only be nail savvy but offer an artistic touch that will make this service unique. Variety and knowledge of up-to-the-minute trends will make your salon shine.

Include Massages

Having an in-house masseuse offers a relaxing option to your clients, helping them unwind and enjoy their salon experience. You will need to hire a licensed professional to provide this service. This is an option that is primarily offered in high-end boutiques. Adding this to your list of services can help you compete with the bigger chains and set you apart from other local businesses. The ability to have everything done under the same roof will encourage your clientele to stay longer.

Offer Waxing

This is a standard service and something that clients come to expect as part of their regimen. You want to offer all of your client's one-stop shopping. Ensuring they are comfortable and the area is private will help make this experience more enjoyable.

Provide Facials

Facials are a must-have at your boutique. There are several types, and you should strongly consider offering as many varieties as you can. Using natural and organic ingredients will attract customers with even the most sensitive skin. Providing products to pamper their every need, relaxing, exfoliating, invigorating - will increase time and money spent in your salon.

Create Bundled Beauty Packages

Bundling your products and services into packages of complementary items can help to increase sales and clear inventory. Bundles that offer a small discount on each of the individual items provide value to customers and can get them hooked on products or services they may have never tried if not for your bundled offer.

Mobilize Your Salon

At this point, you can have almost any service arrive at your doorstep, and the salon industry is beginning to capitalize on this direct-to-customer trend. Mobile salons are becoming more common as the business has proven very profitable. As an extension to your storefront, enabling your salon to travel can put you on the cutting edge of the industry.

Download our investment guide for more tips to grow your salon business!