Holiday Shopping Trends By The Numbers (So Far)

Posted by Karen Erdelac on Dec 16, 2022

Holiday Shopping Trends By The Numbers (So Far)Cyber Week, also known as Cyber 5 – the five days from Thanksgiving to Cyber Monday - delivered $35.3 billion in revenue, that's nearly $500 million more than original projections.

Adobe for Business and the digital marketing firm ROI Revolution report that in 2022, U.S. holiday retail sales should reach $1.3 trillion, a 3.3% increase over 2021. 

Here's the day-by-day breakdown:

  • Thanksgiving: $5.3 billion, a 2.9% increase over 2021
  • Black Friday: $9.1 billion with 2.3% growth over last year
  • Saturday: $4.6 billion
  • Sunday: $5.0 billion
  • Cyber Monday: $11.3 billion, a 5.7% increase over last year.

Cyber Monday won the distinction of being the biggest shopping day of Cyber 5, with over $2 million more in sales than Black Friday. 

Inflation played a small role in Cyber Week 2022. The revenue increases could link to inflation and higher costs, but U.S. shoppers still purchased more items during Cyber 5 2022 than last year. 

Discounts during Cyber 5 In response to consumers' concerns about rising prices, merchants heavily discounted items during Cyber Week, with price cuts around 7% higher than last year. In the U.S., the average discount rate during Cyber Week was around 31%.

On Cyber Monday, the most heavily discounted items were computers and appliances. Overall, electronics had an average price of 23.9% lower than on October 1st.

Inflation significantly impacted the technology category, with consumers spending an average of 43% more per electronics item than last year. 

Toys were also heavily discounted on Black Friday. On average, toys had a 31.8% lower price on Black Friday than on October 1st. Toys are not feeling inflation as much as other categories. Overall, toys have an average 12% lower cost than last year.

Over the years at Quikstone Capital Solutions, we've seen the economy rise and fall, but there is one constant: the power of small businesses. 

Since 2005, Quikstone has helped thousands of merchants get through the difficult times with fast, easy, and flexible working capital for all their business needs. If you accept credit cards, you could qualify for up to $250,000. Contact us for a pre-qualification so you'll have the funds when you need them. There's no cost or obligation, so apply today.

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