The holiday shopping weekend is one of the biggest revenue-generating events for retailers, both big and small. This year, in 2023, it was no different. However, with the popularity of online shopping continuing to increase and major retail giants offering unbeatable discounts, small businesses often struggle to keep up and attract customers. Let's take a closer look at how small businesses fared during the holiday shopping weekend 2023.

Small Businesses' Performance During The Holiday Shopping Weekend

Despite the fierce competition from retail giants, small businesses showed resilience during the holiday shopping weekend 2023. According to data from the National Retail Federation, small businesses saw a 15% increase in sales during the 4-day holiday shopping weekend compared to the same period last year. This is a positive sign and shows that small businesses are adapting to changing consumer behavior and leveraging technology to reach more customers.

The Role Of E-commerce Platforms

E-commerce platforms like Amazon, Etsy, and Shopify played an important role in helping small businesses reach a wider audience during the holiday shopping weekend. Many small businesses have turned to these platforms to sell their products online, reducing their dependence on physical stores and foot traffic. This has proven to be a successful strategy for many small businesses and has helped them stay competitive.

The Importance Of Supporting Small Businesses

While big retailers often dominate the holiday shopping weekend, it is important to remember the impact that small businesses have on our communities and economy. Small businesses create jobs, support local economies, and offer unique products and experiences. By choosing to shop at small businesses, we can contribute to their growth and success.

Despite the intense competition from big retail giants, small businesses have shown resilience and adaptability during the holiday shopping weekend 2023. With the help of e-commerce platforms and support from customers, small businesses have seen an increase in sales compared to last year. As we continue to navigate through these uncertain times, let us remember the importance of supporting small businesses and their role in our communities. Let's make every day a Small Business Saturday.

Since 2005, Quikstone Capital Solutions has been a trusted advisor to thousands of merchants. Quikstone provides these merchants with easy, fast, and flexible working capital for all their business needs. If you need cash for your business, contact us today. We have only one goal: to help your business succeed.