Football season tends to be one of the more profitable times of year for restaurant owners.  The playoffs have started and the Super Bowl is right around the corner.  Droves of fans will be heading out to their favorite restaurant or bar looking to take in the action.  Hosting a Super Bowl party can be an extremely profitable venture and can create lasting memories.  Those memories can turn into loyal customers and business for years to come.  Here we outline several ways to create the ultimate game day atmosphere.

Rent A Big Screen Projector

When it comes to the Super Bowl bigger is always better.  Renting a projector with a huge screen is a great way to bring customers to your establishment.  These can come at a relatively low cost compared with the amount of people they will bring in.  The goal here is to make your patrons feel like they’re actually at the game.  When people hear you’re going to have a 15-foot screen to play the game on they are sure to come and bring friends.  It’s a surefire way to make sure your establishment stands out from the crowd.

Hold A Football Trivia Contest

Football trivia is a great way to get your guests involved in the fun and also keep your customers in their seat before and after the game.  You’ll want to provide incentives for participation such as free drinks or appetizers for the winners.  This is also an opportunity to promote future visits by awarding coupons or discounts that are valid after game day.

Promote Delivery Services

While the numbers have increased not everyone wants to 'go out' for the game.  In order to capitalize on this crowd, you’ll want to heavily promote your delivery and take out services.  Offer discounts on popular party foods such as nachos and chicken wings.  You may also consider putting together special super bowl packages that combine several menu items that will fully cater to your delivery customer’s needs.

Develop Regional Menu Items

One way to get people into the spirit of the game is to offer special items that are native to the cities of the competing teams.  This serves as a great promotion in two ways.  For locals they may be getting their first taste of a classic New England clam chowder if the Patriots are one of the teams competing.  Conversely, those that may have relocated can get a taste of your version of their home town favorites.

Run Game Related Contests

There are endless possibilities for promotions taking place during the game.  If your restaurant also has a bar you may consider giving out free or half price shots for each touchdown.  Field goals might call for a drawing for a free appetizer.  Get creative with your contests and make sure everyone within your establishment has a chance to win.

Create A Non-Football Sanctuary

While it’s not a smart idea to ignore the game completely you may consider dedicating a section to those trying to escape the event.  Not everyone is a football fan but it doesn’t mean you can’t profit from them as well.  You should try to come up with separate promotions or entertainment for those that aren’t there to enjoy the game.

Host An After Party

There are a lot of people who will be calling off of work the day after the game and you can capitalize on a few extra hours by holding an after party.  This is not only a way to keep your patrons in your place longer, it can also be a draw for those going out after the game to celebrate.

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