Small businesses are struggling to hire new employees, and several industries have had difficulty holding on to the ones they have. Finding ways to attract and retain quality employees is vital to the growth and sustainability of your business. Here we take a look at a few ways to attract employees to your small business.

Research Competitor Compensation Rates

Your pay rate will be the first thing potential candidates look for, and you need to make sure you’re matching or exceeding the compensation offered by your competitors. While money isn’t everything, it is the deciding factor in many employment decisions. You don’t want to break the bank and destroy your profitability, but you need to offer a competitive salary.

Offer Quality Employee Benefits

Benefits are almost as important as pay rate, and, in many cases, they are even more of a deciding factor. Health insurance can be pretty expensive, and younger folks will be looking for benefits such as 401k and assistance with education. Vacation and sick time should also be provided, and overtime and bonus opportunities will help to sell your position as well.

Sell Them On Company Culture

Company culture has become an increasingly important aspect of hiring and retaining employees. Works want to be somewhere they will be accepted, included, and treated fairly. They also expect the businesses they work for to be active in social and environmental initiatives. If you’re getting everything else right but struggling to hold onto employees, your culture may be the culprit.

Offer Advancement Opportunities

Nobody wants to be stuck in a dead-end job, and simply offering the opportunity for people to gain experience will cause you to have constant turnover. Finding ways to allow for advancement can be difficult for small businesses, but it is necessary to hire and retain talented and reliable employees.

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