How To Better Market Your Auto Repair Shop

Posted by Karen Erdelac on Jul 19, 2016

How To Better Market Your Auto Repair ShopWith so many auto repair shops available to customers, it’s important that you know the best ways to market your shop.  Marketing in general has changed dramatically over the last decade due to advancements in technology and social media.  Keeping up with marketing trends is essential for a small business to thrive.  There are many effective ways to get the word out about your business.  If you are looking to remain competitive, you’ll need to take advantage of all of the marketing tools and avenues at your disposal. 

Spend Less on Traditional Media

If you’ve noticed, even traditional media outlets such as TV, newspapers and magazines advertise themselves online.  The cost of traditional advertising is much greater than its digital counterpart.  It’s also far more effective with a greater reach than traditional media.  The digital option also gives your greater control over who you are reaching with your messaging.

Be Educational

Word of mouth advertising is a still a great way to spread the advertise your company.  Loyal customers can serve as a very effective advertising tool.  Educating your customers about repairs and being transparent with them about costs are great ways to encourage them to promote your shop.  Talking less about yourself and being more helpful will help you to gain trust with customers.

Email Newsletters

Email newsletters are a great way to stay in front of your customers.  They provide you an opportunity to offer promotions and specials to an audience that is familiar with your shop.  Using these newsletters to entertain and educate your clients is also a great idea.  This will ensure they keep reading your and continue to be repeat customers.

Say Thank You

This may seem simple and obvious, but finding creative ways to thank your current customers can go a long way towards increasing your word of mouth advertising.  Rewards programs that offer free or discounted services are a great way to say thank you.  Even simple acts such as offering to drive someone home while they wait for their car to be repaired can endear you to your customers.

Social Media

How To Better Market Your Auto Repair ShopUtilizing the different social channels to promote your products as well as your content plays a big part in increasing the reach of your brand.  Joining groups that pertain to the auto industry will help you be found through the different social channels.  Through the use of hash tags that mention your products and services by name, you will dramatically increase your chances of being found by potential customers searching those social sites.  It is important to optimize your company pages and include detailed descriptions of the types of products and services that you offer.  Be sure to include contact information and links to your website and blog page.

Reviews

You should always ask for customer feedback.  There are many different review websites where your clients can offer their opinions on your services.  Even if it is not an overly positive review, it’s still better than no review at all.

Blog

Blogging is crucial in driving website traffic.  Each blog that you write creates an indexed page for search engines to crawl, thus increasing your search ranking and the chance that your company will be found before your competition.  Writing relative content that will intrigue and educate potential clients will establish you as an expert in your field.  You can also use this as an opportunity to link to your product pages and highlight the importance of your maintenance services.  Publishing consistently is instrumental in developing a strong following and increasing website traffic.  Be sure to use relevant keywords in your titles, body and meta descriptions to ensure you will be found by search engines.

Strengthening Your Marketing Budget

Increasing your marketing budget can be a necessary step towards building a stable and thriving business.  While you may not be a marketing expert yourself, there are many agencies that offer services to supplement your own efforts.  If you’re looking to increase your marketing funds and run a successful campaign, consider a merchant cash advance from Quikstone Capital Solutions, we can provide auto shop funding to get your marketing on the move.Apply Now

Topics: Auto shops, Marketing