How To Boost Valentine's Day Sales At Your Restaurant

Posted by Karen Erdelac on Feb 8, 2023

How To Boost Valentine's Day Sales At Your RestaurantRestaurants are a popular choice for Valentine's Day, whether it's to impress a special someone with a romantic evening or to celebrate the holiday with friends. With so many wonderful restaurants to choose from, you'll want to make sure your restaurant stands out, and your guest have an unforgettable night. Here are five tips to help you boost your sales this valentine's day.

Have A Set Menu

On one of the busiest restaurant nights of the year, a pivotal mistake you can make is offering your entire menu. For the sake of cost and time savings, it is important to have a set menu with reduced options. Having your chef and cooks focusing on a limited number of meals means the attention to detail will be better, and customers will be rotated in and out faster, resulting in higher profits.

Cater Your Menu To Everyone

Make sure that your offerings for the holiday are not just aimed at couples. Singles and groups will be dining as well. Those celebrating Singles awareness day and Valentine's day with their friends often do so by going out to celebrate. You can offer smaller appetizers for those dining alone and larger sharables for those dining in a group.

Offer Combo Packages

Sometimes with a shorter menu, it can be better to make the meal for one or two at a set price. The meal would include appetizers, entre, and dessert. You can also include a drink in this set price as well. When you make a combo "deal," it encourages customers that may have only purchased an entre and a drink to purchase more under the premise of getting a discount by buying the meal package.

Drink Specials

Specialty drinks and discounted drink prices during a valentine's day happy hour will encourage customers to buy more drinks. You can offer the traditional champagne and wines for couples looking to celebrate, as well as specialty-themed cocktails for the holiday.

Décor

Depending on the ambiance of your establishment, you can decorate for the holiday with items that would be on brand with your restaurant. This will enhance the experience for your customer's dining and could draw in more customers for the special day.

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