Football games can be a significant draw for your restaurant bar as long as you provide an exceptional viewing experience and offer a few enticing discounts to fans. Football season runs for about four months, so increasing your profits during this time can make a major difference in your bottom line. Here we take a look at how to cater to football fans at your restaurant bar.

Create A Tailgate Menu

Create a menu specifically for your football fan guests that include appetizer and drink specials. Deals that offer multiple appetizers for a discounted rate can increase revenue while providing value to your guests. Many restaurants and bars offer beer buckets where customers can purchase five or so bottles in an ice bucket for a lower rate than buying them individually. While this can cut profit margins a bit, the sales volume should make up for that.

Purchase Additional Televisions

You want your guests to be able to see the games clearly regardless of where they’re sitting. You also want to feature multiple games to ensure out-of-town guests and fans of other teams can watch the game they’re interested in. Purchasing additional televisions and setting them up, so every seat in the house has a good view of the game can make your restaurant bar a destination on Saturdays and Sundays.

Home Team Happy Hour

Running a happy hour during home team games can help draw in crowds from your local area. You can even change up the specials you have depending on what quarter or half it is in the game. This type of promotion can help to create customer loyalty and keep people coming back even after the season. Run specials on beer, wells, and appetizers at a minimum and consider some kind of discount for full meals.

Football Trivia Discounts

This one is a bit outside the box. The way it works is to have your servers ask guests a trivia question when they place an order. If they get the answer correct, you offer them some kind of discount. You can even tier your questions by difficulty and ask your guests which tier they would like to try. Have the discounts be a little higher for each tier. This kind of game can be organized in a variety of ways but can increase sales and customer interactions.

Night Game Specials

There is some kind of football game on every night these days, and they can be leveraged to bring in more guests on slower nights. It is more difficult to draw in crowds for weeknight games, but a few generous discounts may do the trick. Most restaurant bars focus on the weekends for their football promotions, so this could be a niche area that sets your restaurant apart. If your guests have a good time on a weeknight, they may consider your establishment as their weekend destination as well.

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