With millions of businesses trying to make a name for themselves, having a strong brand is essential for companies attempting to set themselves apart from their competitors. Essentially, your brand is a set of features that distinguish your business from another – it's made up of your name, tagline, logo and more.
What is a brand identity?
Your brand identity represents your values, the way you communicate information about your products and services and how you want your customers to feel when they interact with your business. It's essentially the personality of your company.
Your brand should be unique.
Think about Coca-Cola. Coke's brand begins with its red logo on a uniquely shaped bottle. There is no other soft drink brand like it. When you pick up a bottle of Coke, you know you're getting the real thing and not an imitation.
Quikstone designed its logo to be a unique representation of the company. Quikstone's logo and name represent the citrine gemstone, known as the Merchant's Stone or Money Stone. It attracts money and prosperity, perfect attributes for our brand.
Other companies may try to use similar names like Quick Capital, Quick Capital Funding and Quiksilver, but none have the distinctive golden logo that we use.
Why is your brand so important?
- Your brand is the "face" of your business.
- Your brand should represent credibility and trust.
- Your brand should demonstrate your company's mission.
How to create a brand identity
- Research your audience and your competition. You want to create a brand that is unique and can't be mistaken for the competition.
- Design a unique logo that represents your brand.
- Integrate language that you will use to advertise and post on social media.
- Continually monitor your brand (and that of your competitors) to ensure your brand retains its unique identity.
To learn more about building your brand, Hubspot offers a free Brand Building Guide.
Since 2005, Quikstone has helped thousands of businesses like yours grow and prosper with easy, fast, and flexible working capital for all their business needs.
If you'd like to employ any of these suggestions to build your brand, but don't have the cash on hand, Quikstone can help. There's a simple one-page application, and no collateral is needed. If you process credit cards, you could qualify for as much as $250,000. We have an A+ rating with the Better Business Bureau, and 80% of our merchants are repeat customers.
And remember, if you are contacted by another funding company with a similar name, be sure to look for our distinctive logo to make sure you are dealing with Quikstone Capital Solutions.
Contact us today and get started with a no-cost or obligation consultation.
