How to Fund Your Holiday Menu

Posted by Karen Erdelac on Nov 23, 2015

How to Fund Your Holiday MenuHoliday preparation can be extensive and quite exhausting for any restaurant owner and their staff. We know that you want everything to be perfect and we are here to help. From menu planning to dining room décor, your ideas have to be executed flawlessly. With a merchant cash advance from Quikstone Capital Solutions, you can have access to quick cash in as little as 48 hours. These funds will be paid back from future debit and credit card sales with a flexible payment schedule. The terms are simple and there are no application fees. This is a great time to assess whether this opportunity is a perfect fit for your business. There are several avenues to use these funds.

New Machinery 

If you are looking for a way to increase the production in your kitchen, new machinery may be right up your alley. Their cost usually prohibits these large purchases but efficiency makes it a necessity. In order to get the best bang for your buck, do a comparison of leasing vs. buying. Sometimes, it’s better to lease to avoid the maintenance costs. Also, once your lease is up, you get the option to obtain another newer, better functioning model. There are tons of equipment to consider such as ice machines, dishwashers, ovens and grills. The purpose is the same. You want to have a kitchen that is operating at the utmost level of efficiency.

Renovations

Once you have achieved operating efficiency, it is time to take a good look around. How long has your restaurant had the same décor? Customers appreciate eating in a location which takes their visual pleasure seriously. It is great to play with napkins, stemware, and plates especially around the holidays. Make sure that your restaurant gives off a pleasant atmosphere and feels like a great place to visit. During the holiday season, customers will have family, friends, and co-workers who are looking for a place to celebrate. Offer them an appealing option for breakfast, lunch, and dinner.

Promotional Activity

Tis the season for holiday cheer. This is a great time to ramp up your marketing plans. No matter what you are currently doing, sit down and draw up a new vision. Hire a professional to design flyers or cards and strategically pass them out around your neighborhood. Have someone go around to the office buildings in your local area with marketing materials that encourage holiday team luncheons or dinners. You can even prepare a sample of some of your best selling items and leave the samples at different offices. As in Magazine.com, fourth quarter catering sales are the highest of the year. This is a sure fire way to get people talking about your great cooking and spike their curiousity enough to generate real interest. This is also a perfect time to offer samples to people as they walk by on the street. Remind everyone as to why your restaurant beats out the competition.

How to Fund Your Holiday MenuEnjoyable Atmosphere & Staff

 If you are going to hire additional staff to help you service your diners, ensure that they are well-trained. Hardly anyone ever plans to return to a restaurant where the service is sub-par, no matter how good the food is. Purchase interesting aprons or create a uniform look for your staff that conveys a happy holiday mood. Make sure that everyone is serious about greeting their guests and well-versed on the holiday menu. A great smile and authentic cheer go a long way with customers, so insist on a great customer experience! The aroma of great food and the appearance of a positive staff go a long way to execute a jolly good time.

For More information about Quikstone Capital Solutions and how to make the most of your Holidays, download our Holiday Preparation Guide.

Preparing for the Holidays

Topics: Funding Your Business, Restaurant, Catering