Drawing in more foot traffic is one of the top priorities of many small business owners.  Working on the curb appeal of your business can help to bring in potential customers and give off a great first impression of your company.  With online retailers and meal delivery services booming, it’s important that your in-store experience is top-notch.  Here are just a few ways you can spruce up your curb appeal.

Plants

“Trellising panels can provide strong structures on which plants can grow and eventually create an attractive and protective wall of greenery. This both improves the aesthetic look of a building and also provides a kind of shield from the harmful effects of weather including acid rain, UV light, and wind.” – City Scapes

Plants can bring your storefront to life and make it very inviting to passersby. Plants can help to cover up any imperfections or equipment on the exterior of your building.  They also make your storefront stand out from the crowd.  Being noticed is the first step in drawing in more foot traffic.

Signage

“Exterior signs draw attention to your place of business and help differentiate it from others on the street. Interior signs help customers locate merchandise and can lead to impulse sales when added to special displays. According to the U.S. Small Business Administration website, signs serve as a primary link between a business and its customers.” – Chron

There are few business owners who would dispute the effectiveness of signage.  Purchasing or adding a new sign that is brightly colored and well-lit will help to draw attention to your establishment.  Using signage to promote specials or holiday sales will also aide in increasing your foot traffic.

Cleanliness

“A clean and tidy work environment looks appealing and more importantly welcoming to any potential clients. It instills confidence and creates trust from the very beginning and leaves the clients with the impression of efficiency and strong attention to detail.” – Recruit Loop

Your building needs to be clean.  This may mean fresh paint, washing your windows and power washing the sidewalk in front of your business.  Even if you’re going for a rustic look, cleanliness is very important.  Especially if you’re in the food industry, your store front should be pristine.

Investing in the curb appeal of your small business can sometimes be expensive and requires consistent upkeep.  Hiring a company to clean your storefront and investing in other aesthetic features will improve the image of your business and give off a great first impression.

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