How To Market Your Small Business This Valentine’s Day

Posted by Karen Erdelac on Jan 23, 2019

How To Market Your Small Business This Valentine’s DayNow that the major holidays have passed, it’s time for small business owners to shift their attention toward Valentine’s Day.  Those in the restaurant, retail and salon industries typically see an increase in business during this time, but how can you maximize your Valentine’s Day profits?  The answer is simple; marketing.

Social Media

There are many different ways you can interact with potential customers through social channels.  You can encourage your audience to share love stories, poems or experiences that have made their Valentine’s Day special in the past.  Be sure to participate in the conversation and share some of your own experiences.  This is a great way to show off the human side of your business and draw in more visitors to your pages.  You may even consider holding a contest where the posts with the most likes win a prize.  Social media is one of the best ways to increase your reach and distribute your content so be sure to include links to your website, product pages and blog posts.

Live Entertainment

These days it can be very difficult to find a place that offers dinner and dancing.  Even if you’re not in the food industry this is still something you can take advantage of.  If you have an outdoor space or ample room within your establishment you can hire a band and a caterer.  This type of event offers a unique customer experience and will be something they always remember.  In this way the marketing you do for Valentine’s Day and other holidays can have a long-lasting effect.  Be sure to diligently prepare for the event so that everything goes smoothly.  Temporary staff and an event coordinator can take some of the pressure off and their experience can help ensure an enjoyable atmosphere.

Video Marketing

There are several different types of marketing videos that you can produce to promote your Valentine’s Day offerings.  You may want to showcase different uses for your products and teach your prospective customers how to craft their own personalized gift.  You can also encourage your employees to participate and create something fun.  Videos are traditionally shared much more than written posts so be sure your productions are heavily branded and contain a call to action.  You may consider investing in the equipment to make these happen or you can always outsource to a marketing agency that offers video production.

Charitable Donations

Trying to help those less fortunate should be a goal of small businesses year-round and holidays represent a great opportunity to grow awareness of many worthy causes.  During Valentine’s Day you can offer to match donations made by customers or offer to donate based on the purchase of certain items.  You can also print out cards that can be given as gifts that detail a donation being made in someone else’s name.  This type of promotion will bring in revenue, help worthy causes and better the reputation of your business.

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Topics: Holiday