Restaurant events provide attendees with lasting memories that can translate into loyal customers for years to come. There is no better excuse for a party than New Year’s Eve. Hosting an event is hard work, but the payoff can be immense, not to mention all the fun you’ll have. Here we look at how to ring in 2022 at your restaurant.
Use A Condensed Themed Menu
Since New Year’s Eve celebrations can bring large crowds, it’s a good idea to condense your menu a bit to take the stress off of your kitchen staff. This also offers an opportunity to get creative with your dishes as well as your menu design. Finger foods and dishes that can be carried around easily are more conducive to a celebratory environment. Appetizers will likely be your most popular items during such an event and deserve added attention prior to finalizing your menu.
Original Cocktails And Drink Specials
Few phrases get party-goers more excited than “drink specials.” Along with a few new additions to your drink menu, you’ll also want to offer specials on wells and draught beer. Coming up with a few original cocktails or offering discounts on top-shelf liquor can also be a big draw for potential customers. Having a drink specials menu can also help your staff. If most people are choosing from a smaller selection of drinks, your bartenders will be able to serve customers more efficiently, even if it’s crowded.
Complementary Champagne Toast
Champagne is the traditional drink of New Year’s Eve, and offering a free glass for a communal toast at midnight can add a touch of class to your event. While it may not be a good idea to break the bank with top-shelf bubbly, offering a complimentary glass of moderately priced champagne is a nice gesture and can bring your guests together. Restaurant events are all about creating memories. Those memories can translate into loyal customers and valuable word-of-mouth advertising.
Interactive Contests And Giveaways
Sure, raffles and drawings for cash and prizes are a fun idea, but coming up with contests that encourage your guests to mingle with each other will make for a more fun environment. These can range anywhere from trivia contests to drinking games or even an eating contest. Anything that encourages your guests to interact with each other will make for a much more memorable event. When new friends and relationships are established, they’re sure to remember where they were and are likely to come back in the future.
Leverage The Power Of Social Media
Getting the word out about your celebration is an important part of creating a profitable event. Social media can be leveraged by using pictures, videos, and graphics that outline what your event has to offer. Your promotions should start early and run right up until event time. While traditional means of promotion such as signs, flyers, and word of mouth can bring in a healthy crowd, social media can turn your event into the talk of the town. Be sure to specify whether or not your event is child-friendly.
Even as the pandemic persists, there are still going to be a lot of people looking to go out for New Year’s Eve. Now is the time to start your preparations and promotions, especially with how the supply chain has been working in recent months. If you’re looking for a quick influx of capital to pull off your New Year event, or making pressing improvements, click below to apply now for a restaurant cash advance.
