How to Take your Salon to the Next Level

Posted by Karen Erdelac on Feb 19, 2016

How to Take your Salon to the Next LevelTaking your salon and turning it into a high end day spa boutique can be a rewarding challenge.  With a few small additions you can make your salon more extravagant and increase your bottom line.  Services that are not offered at your everyday salon can be a big draw to new customers and help to keep your current clients spending their time and money at your establishment.  Bringing in top talent to provide these services can also differentiate you from your competition and let the world know that you offer only the best.

Nails

Being able to offer manicures and pedicures is a simple way to add revenue and provide convenience to both men and women clients.  Be sure to hire certified technicians that have experience serving your target audience.  Your ideal person should not only be nail savvy, but offer an artistic touch that will make this service unique.  Variety and knowledge of up to the minute trends will make your salon shine.

Massage

Having an in house masseuse offers a relaxing option to your clients helping them to unwind and enjoy their salon experience.  You will need to hire a licensed professional to offer this service. This is an option that is primarily offered in high end boutiques.  Adding this to your list of services can help you compete with the bigger chains and set you apart from other local businesses. The ability to have everything done under the same roof will encourage your clientele to stay awhile.

Waxing

This is a common service and something that clients come to expect as part of their regimen.  You want to be able to offer all of your clients one stop shopping. Ensuring they are comfortable and the area is private will help make this experience more enjoyable.

Facials

How to Take your Salon to the Next LevelFacials are a must have at your new salon-day -spa-boutique.  There are several types and you should strongly consider offering as many as varieties as you can.  Using natural and organic ingredients will attract customers with even the most sensitive skin.  Providing products to pamper their every need, relaxing, exfoliating, invigorating - will increase time and money spent in your salon.

Specialty Hair and Make-Up Services

Simply offering a “hair cut” is not enough to stand in this highly competitive industry.  Providing unique styling options, extensions and specialty hair coloring services are necessary to pull in more clients.  Adding make-up artists to your menu of services can make your salon a the place for special events like  weddings, formals and holiday parties. This will also garner first-rate exposure as your styles will be seen by large crowds and captured in pictures that will last a lifetime.   Reach out to wedding and event planners to open this avenue of attracting new customers.

Atmosphere

How to Take your Salon to the Next LevelWhen it comes to providing an exceptional salon experience, it’s the details that count. Is each chair as comfortable as possible? Is the waiting room open and inviting? You’ll also want to provide soft lighting to set the mood for each client to relax and enjoy themselves.  Soothing fragrances help everyone feel extra-ordinary and help develop a lasting relationship.  Offering beverages and snacks is a great idea to make your salon stand out.  A glass of wine can be the perfect finishing touch to help your client unwind. Your clients should always leave your establishment feeling special, pampered and relaxed. 

How to get started

A handful of services are ok for an average salon, but becoming a full service boutique could do wonders for your client base and bottom line.  If you want your business to compete with the big chains, you’ll need services that help you to stand out.  Expanding into these areas can be incur a cost, consider a merchant cash advance from Quikstone Capital Solutions to get your full service boutique up and running.

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Topics: Salon and Day Spa