Consumers say restaurants will play a significant role in how they celebrate Mother's Day this year, according to a survey conducted in late April by the National Restaurant Association.
Of the respondents planning to take their moms for a special Mother’s Day meal -
- 48% are expecting to take them out for a celebratory lunch
- 45% will go out for dinner
- 30% plan to opt for brunch
- 21% will celebrate at breakfast
“After experiencing more than two years of limited on-premises dining, consumers are returning to restaurants, especially to celebrate special occasions and socialize with family and friends,” said Hudson Riehle, the Association’s senior vice president of Research.
Respondents who said they plan to dine out also said incentives would impact their choice of where to go.
- 46% said they’d go to a restaurant that offers a special Mother’s Day menu
- 44% like the notion of a free add-in for Mom, such as a unique cocktail, dessert, flowers, chocolates, or small gift
- 41% said a special Mother's Day discount could sway them
- 36% want outdoor seating—either on a patio, deck, or sidewalk
Incentives would play a part in the restaurants consumers choose for takeout and delivery orders.
- 51% will choose one restaurant to order from over another if it offers a free add-in for Mom, such as a unique cocktail, dessert, flowers, chocolates, or small gift
- 49% said a free or discounted delivery fee would seal the deal
- 44% will look for bundled meal deals—e.g., appetizers, entrees, and dessert
- 41% like Mother’s Day discounts
- 33% want a curbside delivery option
- 29% are looking for the opportunity to include alcoholic beverages with their orders
“Mother’s Day has always been one of, if not the most popular, special occasions celebrated at restaurants,” Riehle said. “Whether it’s on-premises or through a takeout order, this year will be no exception.”
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