How Your Restaurant Can Cash In For The Super Bowl

Posted by Karen Erdelac on Jan 8, 2018

How Your Restaurant Can Cash In For The Super Bowl Restaurant owners have a chance to win big during the Super Bowl.  Did you know that the Super Bowl generates upwards of $14 billion dollars in total spending and that an average viewer generally spends $75 on the event just buying things like food, clothing, TV's and more for the big day? What do you do if you want to take advantage of the Super Bowl to increase your restaurant earnings but you don't have millions to spend on a TV ad during the big game? Here are some tips to help your small restaurant capture a piece of the Super Bowl pie.

Talk It Up

Decide on an event or promotion you can tie into the Super Bowl and then talk it up. Make your event or promotion fun, exciting, challenging or unique so your customers begin spreading the word by mouth.  Your promotion may help raise your cash intake and you will receive priceless marketing exposure that will serve you well in the present and in the future.

Throw An Afterglow Party

Cash in on the partying following the game by offering a post-game special. Maybe it's happy hour all night or a dinner/drink special. Event marketing can be very rewarding financially but also as a marketing channel.

Cater To The Losers

Cater to the losing fans or to those who are not interested in the Super Bowl. Provide an alternative at your restaurant to the Super Bowl. Karaoke, dart competitions, open mic comedy night with a discount or maybe no cover charge.

Give Incentives To Come Back For The Game

Start advertising now and create Super Bowl bucks customers can cash in on the big day for discounted food or drinks. Spread the word. Not only is this a great way to keep your loyal customers coming back it is a great tool to attract new customers.

Create An SMS Special Or A QR Code Special

In the days leading up to the Super Bowl and on the day of the Super Bowl use SMS text specials or QR code specials for food and drink discounts or to announce a special event like a raffle. The incentive does not really matter because the important part of this strategy is to capture names, emails and phone numbers of interested customers to improve your year-round marketing efforts.

Free Giveaways

Think about some inexpensive marketing items you can give away for Super Bowl parties that will get your restaurant noticed. Maybe branded napkins, paper or plastic cups, coasters, and balloons they will use for their Super Bowl party. Also create a special “catering” menu. Not only will your branded items get used and shared for marketing purposes you are also planting the seed for catering the party as well-not just for this event but for future events and occasions.

Create A Special Dish Or Food Item

How Your Restaurant Can Cash In For The Super Bowl One chocolate company cashed in on the Super Bowl by creating chocolates in the shape of footballs.  Think about the foods you serve and create ways you can market your fare. Super Bowl cakes and desserts are popular marketing gimmicks but why not bowl burgers? Let your imagination run wild. Think about mascots and do specials based on the mascots for both teams.

Throw A Tailgate Party

Start your daily revenue early with an outdoor tailgate party. If you have the space make it an all day event. Invite local bands to participate drag out the tailgate games, smoker, grill and plenty of coolers.  Keep the action going all day. You won't need to wait for lunch or dinner to start raking in the cash.

Ladies Drink Free

There is no better way to pull the guys in than to offer free drinks for ladies. It is rare that ladies come in alone so what you lose in free drinks you will probably make up double on the guys. It is also a great way to make new friends and attract new customers.  Remember, you can do creative marketing and low cost Super Bowl events without breaking the bank.

With over 12 years in the business, Quikstone Capital Solutions has proven to be a trustworthy and knowledgeable lender specializing in small business funding. Over 60% of our clients are renewals looking to continuously grow their business. Whether you need cash to cover unexpected costs or if you’re looking to make long overdue improvements, Quikstone Capital can help.

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Topics: Restaurant