--- title: In-store pickup practices continue to gain in popularity description: More consumers than ever are purchasing products through mobile and online credit card payment processing terminals - but that doesn't mean they're having items delivered to them. image: http://cdn2.hubspot.net/hubfs/213882/images/HubSpot_Templates/Bustle/city_15-09.png?t=1464102519686 --- [![Merchant Cash Advance](https://www.quikstonecapital.com/hs-fs/hubfs/_Website/Logos/Web-Combo-11.png?width=200&name=Web-Combo-11.png "Merchant Cash Advance")](https://www.quikstonecapital.com/) [![Merchant Cash Advances](https://www.quikstonecapital.com/hs-fs/hubfs/_Website/Logos/Web-Color2.png?width=738&name=Web-Color2.png "Merchant Cash Advances")](https://www.quikstonecapital.com/) # Merchant Cash Advance Blog # In-store pickup practices continue to gain in popularity Posted by [Karen Erdelac](https://www.quikstonecapital.com/merchant-cash-advance-blog/author/karen-erdelac) on Feb 26, 2014 - [Tweet](https://twitter.com/share) More consumers than ever are purchasing products through mobile and **online credit card payment **processing terminals - but that doesn't mean they're having items delivered to them. A number of retailers are now allowing consumers to place their **orders online**, then pick them up in-store. This can offer high levels of convenience to consumers, which breeds goodwill, which, in turn, breeds** increased revenue**. Macy's is one of many examples. Internet Retailer recently reported, citing quotes from chief financial officer Karen M. Hoguet, that [all 675 Macy's department store locations](http://www.internetretailer.com/2014/02/26/macys-customers-can-soon-buy-online-and-pick-stores) would begin to allow** e-commerce customers** to pick up the Macy's products they order online at a brick-and-mortar location. Hoguet went on to note that this program is another step taken by Macy's toward delivering products to consumers on the same-day they order them online - which, when possible, is expected to drive e-commerce sales even farther. "One of the things that has us excited about the **buy online**, pickup in store test, and that's going to help us really lay this foundation for same-day delivery, because we have the capability now of knowing exactly if that inventory that a customer is ordering is in a specific store," Hoguet recently told analysts, according to the report. "And if that inventory is in a market, obviously it's easier to get to the customer on the same day. We continue to find our stores to be important even for our** online-only buyers**, whether it would be to check out a color, try something on, browse to get ideas, or make a return." The report concluded by noting that Macy's considers it a major priority to unify its** in-store and online offerings**, illustrating just how important an omnichannel approach is to success in contemporary retailing. The company is even shuttling some of its employees back-and-forth so that they obtain experience working for each channel, according to the news outlet.  "We're moving people around so that they get different experiences, whether it be store merchandizing or dot-com, and that's helping also to enhance really this collaboration," Hoguet said, according to Internet Retailer. Many businesses are betting on** same-day pickups **to help stoke their sales. TechCrunch recently [detailed the Walmart To Go program](http://techcrunch.com/2014/01/28/walmart-to-go-denver-grocery-test/), which the retailer is currently testing in a select market. The program allows consumers to **purchase groceries online**, then pick up their prepared order at a store location.    Topics: [Growing Your Business](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/growing-your-business) #### Category/Topic - [Small Business (268)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/small-business) - [Restaurant (255)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/restaurant) - [Growing Your Business (191)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/growing-your-business) - [Funding Your Business (147)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/funding-your-business) - [Holiday (110)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/holiday) - [Merchant Cash Advance (93)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/merchant-cash-advance) - [Retail (70)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/retail) - [Business Cash Advance (59)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/business-cash-advance) - [Bakery (52)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/bakery) - [Specialty Retail (52)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/specialty-retail) - [Catering (49)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/catering) - [Salon and Day Spa (46)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/salon-and-day-spa) - [Auto shops (41)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/auto-shops) - [Grow Your Business (33)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/grow-your-business) - [Liquor Store (31)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/liquor-store) - [Marketing (25)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/marketing) - [Ecommerce (21)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/ecommerce) - [About us (20)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/about-us) - [Mobile (11)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/mobile) - [Cash for Businesses (10)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/cash-for-businesses) - [Dental Office (9)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/dental-office) - [Coffee Shop (8)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/coffee-shop) - [Veterinary (5)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/veterinary) - [PCI compliance (3)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/pci-compliance) - [Pool Service (2)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/pool-service) [See More](https://www.quikstonecapital.com/merchant-cash-advance-blog/in-store-pickup-practices-continue-to-gain-in-popularity-0#) [![Alternative Funding](https://no-cache.hubspot.com/cta/default/311686/b9359813-7020-4f5e-828a-adacff883647.png)](https://cta-redirect.hubspot.com/cta/redirect/311686/b9359813-7020-4f5e-828a-adacff883647) [![Merchant Cash Advance](https://www.quikstonecapital.com/hs-fs/hubfs/_Website/Logos/Web-Combo-2.png?width=738&name=Web-Combo-2.png "Merchant Cash Advance")](https://www.quikstonecapital.com/) Quikstone Capital provides business loan alternatives to get your business the cash it needs to grow and prosper. 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