In 2013, Americans drank 7.6 billion dollars’ worth of beer and approximately 30 percent of that beer was sold by convenience stores. Moreover, approximately 93 percent of convenience store beer is sold cold.
If you want your liquor store to compete in this booming industry, consider going one step further than a refrigerated case. Create an enhanced shopping experience for beer enthusiasts and increase liquor store sales by installing a beer cave.
A beer cave is a walk-in cooler that allows you to keep beer at a consistent, optimal temperature. It also helps create a gratifying shopping experience for your customers by displaying all of your products in an engaging and organized way.
A well-stocked beer cave is a shopper’s paradise that can help you drive new and repeat customers who are looking for something special in terms of selection, temperature, and buying experience.
What Does a Beer Cave Cost?
When designing your beer cave, think about the selection that you would like to offer your customers. If you only want to display a select number of brands and brews, you may be able to purchase a small, pre-assembled beer cave. This investment will cost you approximately $7,300, and since it requires minimal construction, it will be up and ready fairly quickly. Just remember, once customers see that you are offering a special beer-buying experience, you may want to expand your beer selection, so design your beer cave with a little room for growth.
If you plan to stock your beer cave with a wide variety of brews, it may be in your best interest to invest in a large walk-in freezer or to create a custom space that has enough square footage and shelving to showcase all of the beers that your customers love. The investment will be greater, but if you have the product and the demand to support it, it can ultimately increase liquor store sales.
How Can a Beer Cave Help Increase Liquor Store Sales?
The research in support of installing a beer cave is quite impressive. Stores that sell beers in beer caves see foot traffic increases of approximately 35 percent as well as increases in large-pack beer sales. In addition, beer caves can increase your average sale by $6 per customer.
If you want to increase liquor store sales, attract life-long customers that appreciate great beer, and set yourself apart from your competitors, install a beer cave in your liquor store. With a large selection of beers stored at ice-cold temperatures, your liquor store will become the place to go for beer lovers who are looking for not only unique brews, but also a unique experience.
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