Increase Liquor Store Sales Through Visual Display

Posted by Karen Erdelac on Mar 29, 2017

Increasing Liquor Store Sales Through Visual DisplayAre you looking for a way to boost sales at your liquor store? Consider the art of merchandise display.  Merchandise displays affect your customer’s shopping habits by making products more prominent and appealing. When done correctly, displays can boost liquor store sales by bringing your best products to the forefront and increasing sales per transaction.  There are several ways to utilize merchandise displays at your liquor store. Here are a few of our favorites.

Beer Cave

A well-stocked beer cave is a shopper’s paradise that can help you drive new and repeat customers who are looking for something special in terms of selection, temperature, and buying experience.  When designing your beer cave, think about the selection that you would like to offer your customers. If you only want to display a select number of brands and brews, you may be able to purchase a small, pre-assembled beer cave. This investment will cost you approximately $7,300, and since it requires minimal construction, it will be up and ready fairly quickly. Just remember, once customers see that you are offering a special beer-buying experience, you may want to expand your beer selection, so design your beer cave with a little room for growth.  If you plan to stock your beer cave with a wide variety of brews, it may be in your best interest to invest in a large walk-in freezer or to create a custom space that has enough square footage and shelving to showcase all of the beers that your customers love. The investment will be greater, but if you have the product and the demand to support it, it can ultimately increase liquor store sales.  The research in support of installing a beer cave is quite impressive. Stores that sell beers in beer caves see foot traffic increases of approximately 35 percent as well as increases in large-pack beer sales. In addition, beer caves can increase your average sale by $6 per customer.

Stand-Alone Product Displays

Stand-alone shelving and display units don’t only provide aesthetic appeal; they give you an opportunity to showcase complementary products and increase sales per transaction. For example, you know that tequila sales increase at the start of the summer season. Use a stand out display case to highlight your best-selling tequila, margarita mix, flavored salts, and even glassware. Your customers will take notice of the tequila that is distinguished from the rest, and will be more inclined to purchase secondary products that are featured with it.  Stand-alone display units are available in a variety of sizes and materials, so you can find one that matches your store’s style. You can opt for a cabinet-style case, an open shelving unit, a tiered table, or even a refrigerated display case. Consider placing one at the end of every aisle to enhance your customers’ shopping experiences and boost sales at your liquor store.

Accent Lighting

Increasing Liquor Store Sales Through Visual DisplayFlat, consistent lighting can be lackluster and can deter customers from shopping at your store for extended periods of time. Incorporate accent lighting to help customers intuitively know where premium products are and define spaces between various product categories, such as wine and liquors.

Custom Signage

What better way to advertise your best products than with custom signage? Signage is a great option for liquor store owners who want to give customers a clear understanding of where products are located. It can also be used to highlight well-known names in liquor or even specialty products and services.  If you think that custom signage is right for you, create a plan that is sure to boost sales at your liquor store.  Enlist the aid of a graphic designer and a qualified sign builder to create signage that enhances your space, makes it easier for customers to shop, and allows you to showcase your most profitable products.

Pulling It All Together

Remember, each of these merchandise display tactics are good individually, but if you want to boost sales at your liquor store consider combining them for maximum results. Just think of the impact your stand-alone display cases will have when they are highlighted by strategically placed accent lighting.  If you’ve worked hard to stock your liquor store with great products, don’t stop there. Showcase those products with appealing merchandise display tactics. Your customers will find shopping at your store more enjoyable, and you will have more control over the products that catch their attention.

Quikstone Capital Solutions has been providing small business owners with merchant cash advances to stabilize and improve their companies for more than 10 years.  If you are in need of a cash to cover unexpected costs, or if you’re looking to make long overdue improvements, a merchant cash advance could be right for you.  With the ability to quickly qualify and get your money in a timely fashion, there is no more convenient option.  

Click below to download our Free Liquor Store Investment Guide for more ideas to grow your business.

Liquor Stores

Topics: Liquor Store