Your staff is one of the most valuable assets of your small business, and if treated and leveraged correctly, they can help facilitate growth.  There are hidden gems in every small business and empowering your employees to put their skills and connections to use can pay serious dividends for your company.  Here we discuss a few ways to further leverage your current employees to grow your business.

Marketing

Word of mouth and social media are two channels that your employees can use to make a marketing impact.  Encourage your employees to engage with your social media posts and to share them through their networks.  Offer incentives for their contributions that correlate with the amount of business they’re helping bring in.  This can help improve your online reach.  Word of mouth advertising can have a tremendous impact as well, but there are other factors at play here.  Employees likely talk about their job experience outside of work.  Developing a culture of equality and opportunity will improve job satisfaction, which will directly impact the way an employee speaks about your business.

Product Development

Whether you’re in retail, food and beverage, auto repair or the salon industry, you likely have employees with some degree of passion toward your industry.  Many employees have great ideas for new products or offers that could turn into profitable ventures for your company.  Encourage your employees to share their ideas by asking for them and truly taking their suggestions into consideration.  You never know what could set off the next food or fashion craze.  Be sure to reward your employees for their proposals and treat them fairly if a product really takes off.  Soliciting ideas from your staff will also impact employee morale as they will likely work even harder to sell products they had a hand in developing and they will know they are respected within your organization.

Operations

Those that are on the front lines of your business likely have some strong insights into ways to improve your operations and procedures.  Simply being open to suggestions and holding open forums to discuss these topics can help improve efficiency, safety and profitability.   Again, the idea here is to listen and take your employees’ ideas to heart.  This creates a culture of respect, that on its own can improve operational efficiency.  Open discussions regarding operations can also help you identify employees that are a fit for a leadership role.  Incentivizing and promoting those that make a true difference in your business will encourage others to do the same, helping to create a culture of innovation and growth.

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Our product is designed for projects that help a merchant’s business grow and increase sales.