Digital marketing is any method of marketing that uses the internet. Both online and storefront businesses can use digital marketing to grow and sustain their businesses. Some forms of digital marketing include banner ads on websites, Facebook or other social media ads, using your own website for marketing purposes, email newsletters, and marketing through mobile devices (such as with text messages).
Given the diverse methods used in digital marketing, it can be difficult to know what will work for your business, or if any of these methods will work. Digital marketing can have very mixed results, with some businesses finding it effective and others not seeing benefits. Many business owners see the potential of digital marketing but are unsure how it will work for them.
Should Businesses Use Digital Marketing?
More and more people are using the internet each year to find goods and services that they want to buy. Instead of going to a store or searching in the telephone book, the internet has become the main source of information for many people. If your business isn't on the internet in a way that makes it easy for the public to find you, you may be losing out on lots of potential customers.
It's not enough to get a website or an online store, though. Thousands of businesses have websites that no one visits because they don't come up near the top of search engine listings or popular online directories. It takes time to become well-versed in the ways of digital marketing and to learn how to make sure people find your business online.
Digital marketing can be far more cost effective than direct mail, print ads, or broadcast advertising (radio or TV), but it only works if you know how to do it effectively. You can either spend the time learning these methods, or you can hire an expert to run a digital marketing campaign for you.
Is Digital Marketing Worthwhile?
Marketing online may be the only way to reach many customers in today's marketplace. Certainly for online businesses, localized direct and print marketing will not likely be effective. But even for storefront businesses, a combination of print and digital marketing will give the best possible results.
Many business owners may neglect digital marketing because they don't think they can afford it. But when most of your potential customers want to check out your business online before they decide whether to become customers, the question becomes this: Can you afford not to pursue digital marketing?
Fortunately, business cash advances make it easier to do what you have to do when it comes to marketing your business online. Qualified businesses can get cash now, then pay back the advance with a small percentage of their daily credit card receipts. Business cash advances are not loans, so there is no collateral required and it's easier to qualify. Contact Quikstone Capital Solutions to find out how you can get cash for your business.