In some areas of the country, preparing for winter is more than just covering up water fixtures a few times a year. Cars need maintenance to make sure that they are ready for the winter months. This could be preparing them to sit undriven for several months or preparing them to drive in the snow. Beyond that, many auto repair shops are subject to the elements (heat and cold) so preparing for winter is vital.
Host Educational Seminars
Motorists are panic-stricken when a huge snowstorm comes. In order to calm their nerves and offer them the best ways to handle themselves and a car during a snowstorm, initiate weekly evening seminars. This should consist of how to properly drive at this time, how to solve a problem with the vehicle, and what to do in the event of an accident. This type of thing can do wonders for your auto repair shop.
Heating
Making sure your shop is adequately heated during the winter months is imperative. In a garage setting, this can sometimes be difficult. However, repairs will be done more efficiently, and your mechanics will be more comfortable if they are not exposed to below-freezing temperatures. Portable warmers that can be moved as needed are an easy and flexible solution to ensuring your shop stays warm. Make sure when using any type of heating element that safety procedures and fire codes are enforced.
Winter Gear
Selling items specific to winter can help boost sales at your shop as temperatures drop this year. Staying stocked up on items will come in handy when bad storms roll in and things are hard to find anywhere else. Snow tires, tire chains, and ice scrapers are a great place to start when prepping for winter. You can also offer aftermarket remote start installation. This can help people warm up their cars from the comfort of their home.
Offer Mobile Repair Services
"Mobile" has become the watchword for modern consumer society. Shoppers consult their smartphones to find the stores, products, and services they want. But the reverse also holds true. GPS technology makes it easier than ever for businesses to bring their products and services directly to the consumer. It's hard to imagine a more relevant situation than a driver whose car has died in front of their home, at their workplace, or in the middle of the road. They need your help, and they need it now, but they can't get to you. Dash to the rescue in a mobile mechanic van, and that customer will remember it and turn to you the next time something needs to be fixed. A drained battery, flat tire, or failed startups can require a professional to arrive on the scene and fix the matter. Auto repair shops should offer mobile services throughout the winter season to build customer loyalty and ensure they become long-term clients. To go mobile, in addition to having a reliable truck stocked with tools and supplies, auto repair shops must do a number of things: advertise the service, produce a mobile app, and adopt mobile search engine optimization methods.
Discounted Oil Changes
Running a special on oil changes is nothing new, but with winter approaching, there may be a lot of drivers just getting back on the road seeking regular maintenance. Along with the discounted rate, you may consider offering a coupon for another one in the future. Be sure to date it and put their mileage, so they know when to come back.
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