Small Business Saturday is right around the corner. While most of your preparations should be done by this point, there is still time to make a few last-minute adjustments to give yourself the best chance for success during this year's Small Business Saturday event. Let's get started on making this day a success!
Clean Your Establishment
A clean and inviting store sets the tone for a positive shopping experience. Start by giving your business a thorough cleaning, inside and out. Pay attention to areas that might get overlooked during regular tidying. A sparkling, clean environment not only attracts customers but also reflects your attention to detail and commitment to quality.
- Dust all surfaces, including all furniture, appliances, baseboards, chair rails, blinds, window frames, fans, stair railings, pictures, mirrors, and light fixtures
- Spot clean switches, outlet covers, cabinet fronts, and doors
- Vacuum any carpets or rugs
- Sweep or vacuum hard floor surfaces and damp mop them
Schedule Additional Staff
With the expected increase in foot traffic, having enough staff on hand is vital for a smooth-running operation. Well-coordinated staff can assist customers more efficiently, manage long lines, and keep the store organized. Your approach to scheduling should be organized to ensure proper staffing.
- Consult with your staff
- Try to be flexible with time-off requests
- Provide incentives for working extra hours
- Hire temporary help
- Post and confirm the schedule in staff meetings
Freshen Up Your Website
Your website is often the first interaction customers have with your business, so making a great impression is essential. Many shoppers will browse your site on their phones, so make sure your website is responsive and displays correctly on all devices. Ensure your website content is current and that any sales, contests, or specials you'll have are clearly posted.
- Prominently display your deals
- Be transparent with shipping costs and deadlines
- Bundle complimentary items
- Promote your loyalty rewards program
- Add festive videos, graphics, and images
Get Your Promotions Rolling
Promotions are key for attracting customers and boosting sales on Small Business Saturday. Whatever specials or promotions you choose, ensure it's enticing enough to draw in both new and returning customers. Many large companies have started their holiday shopping weekend promotions early this year, which is an excellent idea for small businesses.
- Post early deals on social media
- Offer different deals each day leading up to Small Business Saturday
- Start a raffle or contest with the winner chosen on Small Business Saturday
- Run exclusive online deals
- Continue your promotions through the holidays
Leverage Your Network
Your network is a valuable resource for promoting your business and attracting customers. Touch base with local business owners and others in your network to create some buzz and word-of-mouth advertising around your promotions.
- Cross-promote with other businesses
- Set up a referral program
- Do a local scavenger hunt with the aim of visiting local stores
- Offer customer rewards for posting pictures of your business or merchandise
With Small Business Saturday just around the corner, there's no time to waste in getting your business ready for success. By following this last-minute checklist, you can create a welcoming environment, ensure smooth operations, and attract eager shoppers to your store.
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