Creating a company culture that lends itself towards collaboration and innovation is essential in attracting and maintaining top talent at your small business. With a smaller infrastructure, each person within a small organization can have a significant impact on the success and longevity of your company. As with any other aspect of business, keeping up with trends in company culture will help your company stay on the cutting edge of your niche. Here we’ve identified some of the top trends that will push their way to the forefront in 2018.

Employee Experience

Focusing on the employee experience allows you to get the most out of your staff. Employee morale plays a major role in the success of your business and how you project on to the public. Utilize surveys and exit interviews to identify ways your company can improve the employee experience. When input from your staff is taken seriously, they are more likely to remain positive and loyal to your company. Some common ways to improve the employee experience include facility upgrades, open-forum company meetings, and new equipment that can make their job easier.

Leadership Opportunities

Often times small businesses have an unclear chain of command and too few people who are in official leadership positions. Leadership roles should be provided at all levels of your company to nurture the future leaders of your organization. Applying titles such as “team leader” to the lower levels of your company will help to empower all of your employees, allowing them to contribute to your growth. When all levels of your organization see a true path to success, you create a culture of loyalty and opportunity.

Continued Training And Education

In order for your company to continue to grow, your employees need to continue to grow. It sounds like a simple concept, but too few small business owners invest in the continued training and education of their employees. Many fear that obtaining new knowledge will drive workers to bigger opportunities. In some instances this does occur, but the benefits of holding on to even one or two highly educated employees are immense. You also have to consider that, although an employee may leave your company, that does not mean the education you provided them isn’t remembered. Having outside sources that are intimately familiar with your company as advocates can provide top-notch word of mouth advertising.

Work-Life Balance Advocacy

As a business owner you have the potential to impact the quality of life for what can be dozens, even hundreds, of people. A healthy work-life balance will help improve employee morale and productivity. Some ways to make this happen include providing flexible schedules, remote work opportunities and childcare on premises. Allowing for time with family, vacations and time for self-improvement will reward you with a loyal and enthusiastic workforce. 

Employee Wellness Programs

Making an investment in the well being of your employees can have a lasting impact. Healthy workers are more productive, miss fewer days and have a higher rate of job satisfaction. As a small business owner you should always be looking for ways to cut costs and improve quality without sacrificing the vision you have for your business. Wellness programs can be as small as offering discounted gym memberships to as large as having an in-house nutritionist, juice bar and workout room. Whatever your approach, be sure your aim is to educate and empower your employees to take care of themselves.

Unique Perks

Most employees have come to expect traditional benefits such as health, dental and vision insurance. The onus is on business owners to come up with unique ways of motivating their staff. Not only do additional benefits help your employees, they show them that you care about them. Talk with your employees during open-forum meetings to help give you direction on how to best spend your time and money. 

With over 12 years in the business, Quikstone Capital Solutions has proven to be a trustworthy and knowledgeable lender specializing in small business funding. Over 60% of our clients are renewals looking to continuously grow their business. Whether you need cash to cover unexpected costs or if you’re looking to make long overdue improvements, Quikstone Capital can help. 

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