Maintaining Restaurant Revenue Through Winter 2021

Posted by Karen Erdelac on Nov 30, 2020

Maintaining Restaurant Revenue Through Winter 2021To say this year has been a rough one for the restaurant industry would be an understatement. It’s safe to say that we’re all looking forward to 2021 and what will hopefully be a return to normalcy. That being said, the winter season is going to be a challenge. With many restaurants relying on outdoor seating, the inability to host guests in cold weather climates may have a serious impact on revenue. Many restrictions on dining capacity have been lifted, but there is very little certainty that that will continue. Here we take a look at five ways restaurants can maintain revenue through what is sure to be a trying winter season.

Pick-Up And Delivery Options

Pick-up and delivery options are going to be essential for restaurants to survive the winter. With limited capacity and consumer’s reluctance to dine out, delivery in particular should be a major focus of your winter marketing strategy. While many restaurants leverage online apps such as Door Dash and Uber Eats, taking your delivery service in house can ensure higher quality and help you to garner a greater portion of the profits.

Ready To Cook Meal Kits

The meal kit market has exploded over the last few years and savvy restaurant owners are getting into the game as well. Taking some of your signature dishes and breaking them into ready to cook meal kits can help you reach an entirely new market. It also enables customers to have the freshest food experience and prepare the meals at their leisure. While there is a great deal of work that needs to be done to make this option a possibility, it is something that can help maintain your bottom line in the present, and could pay off well into the future.

Online And App Ordering

Convenience is the name of the game in any service industry, and the demand for online and app ordering is real. Consumers want a quick, easy, seamless and stress-free process when it comes to placing an order. Making your system extremely user friendly is a must, as is accepting a variety of payment methods. Online ordering should be offered on your website, and if you have the capabilities, creating an app can be even more successful as most people take to their phones when placing an order.

Grab And Go Items

Expanding your menu to include packaged grab and go items can help you reach the crowd that is just looking for a quick bite they can take on the road. Putting together a variety of artisanal dishes that don’t require preparation will allow you to profit from the on the go crowd without taking up any of your limited seating. Be sure your packaging keeps your dishes fresh and that stock is rotated daily. The last thing you want to do is have someone leave your restaurant with a subpar meal.

Dessert And Beverage Specials

Getting more out of the customers that you do have visiting your restaurant is one of the best ways to increase your revenue. Desserts and beverages have long been a way to increase a bill and your staff should be thoroughly trained on how to pitch these items to customers. If you can increase your average bill by just a few dollars, it will greatly diminish the negative impact of having fewer guests.

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Topics: Restaurant, Holiday