--- title: Maintaining Small Business Growth With Digital Marketing description: Many small businesses that remain open are adjusting their business plans to include a larger amount of digital marketing.  If this is something you’ve image: https://www.quikstonecapital.com/hubfs/new-years-day-4707619_640%20(1).jpg --- [![Merchant Cash Advance](https://www.quikstonecapital.com/hs-fs/hubfs/_Website/Logos/Web-Combo-11.png?width=200&name=Web-Combo-11.png "Merchant Cash Advance")](https://www.quikstonecapital.com/) [![Merchant Cash Advances](https://www.quikstonecapital.com/hs-fs/hubfs/_Website/Logos/Web-Color2.png?width=738&name=Web-Color2.png "Merchant Cash Advances")](https://www.quikstonecapital.com/) # Merchant Cash Advance Blog # Maintaining Small Business Growth With Digital Marketing Posted by [Karen Erdelac](https://www.quikstonecapital.com/merchant-cash-advance-blog/author/karen-erdelac) on Apr 20, 2020 - [Tweet](https://twitter.com/share) ![Maintaining Small Business Growth With Digital Marketing](https://www.quikstonecapital.com/hs-fs/hubfs/new-years-day-4707619_640%20(1).jpg?width=737&name=new-years-day-4707619_640%20(1).jpg)Many small businesses that remain open are adjusting their business plans to include a larger amount of digital marketing. If this is something you’ve never done before, it can be difficult to know where to start. ### Invest In Content Marketing According to Search Engine Land, “SMBs who hope to compete will need to take a detailed look at their budgets to see how far they can stretch their online marketing dollars, with a focus on creating content customized for their clientele.” Creating a content marketing strategy built around educating and entertaining your audience will pay long term dividends. A combination of written blogs, videos, images, graphics and social media posts is a well-rounded approach to begin or enhance your digital marketing efforts and grow your business. Humor plays really well for small businesses, especially on social media platforms. Videos and images personalize your brand and help to build a connection with your audience. Visual content has a further reach than written on social media and will expand your following and promote brand awareness. ### Leverage Complimentary Strategies A recent Forbes article advised, “Rather than investing in two completely separate tactics, you can invest in two tactics that naturally enhance each other. For example, content marketing and SEO are two strategies that could feasibly be invested in separately; but if you invest in both of them, each will help the other see better results.” Consistently creating quality content based around keywords associated with your business will drive social media engagement and improve your search engine rankings. Two or even three different strategies used together can greatly enhance the effect of your marketing efforts. HubSpot recommends that businesses blog 12-16 times per month. Social media presents a means to distribute your content and interact with your audience. Daily posts, company participation and engaging with your followers are all necessary for an effective social media marketing campaign. Both of these strategies will impact your ability to be found online. In many cases it is best to hire an experienced team or agency to run your campaigns. Be sure to have fun with your audience and offer social media only promotions. Encourage those that visit your business to like your social media pages by offering small perks. ### Increase Your Digital Budget The Houston Chronicle surmised, “If you increase advertising and promotion expenditures, you stand a good chance of capturing market share, especially if your competition is cutting back on ad spending. You let the buying customer know that you are maintaining a robust effort to remain vital in the marketplace.” Finding the right combination of strategies and the right people to implement them will require an investment and then you need to consider the cost of advertising and technology. For those already employing some digital marketing efforts, increasing your marketing budget to include or enhance paid advertising campaigns can drive business and make your brand more recognizable. Having the right technology in place to track all of your marketing efforts allows you to make decisions based on trends, identify which employees or campaigns are effective and ultimately grow your business. Even if you hire an outside agency you’ll want to become familiar with their technology and insist on detailed and timely tracking. Marketing technology ensures you keep up with where your money is being spent and the effects of those efforts on revenue. [![Business Plan](https://no-cache.hubspot.com/cta/default/311686/24c42140-340e-4181-9a41-ec02d11bc737.png)](https://cta-redirect.hubspot.com/cta/redirect/311686/24c42140-340e-4181-9a41-ec02d11bc737) Topics: [Small Business](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/small-business) #### Category/Topic - [Small Business (268)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/small-business) - [Restaurant (255)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/restaurant) - [Growing Your Business (191)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/growing-your-business) - [Funding Your Business (147)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/funding-your-business) - [Holiday (110)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/holiday) - [Merchant Cash Advance (93)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/merchant-cash-advance) - [Retail (70)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/retail) - [Business Cash Advance (59)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/business-cash-advance) - [Bakery (52)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/bakery) - [Specialty Retail (52)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/specialty-retail) - [Catering (49)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/catering) - [Salon and Day Spa (46)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/salon-and-day-spa) - [Auto shops (41)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/auto-shops) - [Grow Your Business (33)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/grow-your-business) - [Liquor Store (31)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/liquor-store) - [Marketing (25)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/marketing) - [Ecommerce (21)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/ecommerce) - [About us (20)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/about-us) - [Mobile (11)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/mobile) - [Cash for Businesses (10)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/cash-for-businesses) - [Dental Office (9)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/dental-office) - [Coffee Shop (8)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/coffee-shop) - [Veterinary (5)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/veterinary) - [PCI compliance (3)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/pci-compliance) - [Pool Service (2)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/pool-service) [See More](https://www.quikstonecapital.com/merchant-cash-advance-blog/maintaining-small-business-growth-with-digital-marketing#) [![Alternative Funding](https://no-cache.hubspot.com/cta/default/311686/b9359813-7020-4f5e-828a-adacff883647.png)](https://cta-redirect.hubspot.com/cta/redirect/311686/b9359813-7020-4f5e-828a-adacff883647) [![Merchant Cash Advance](https://www.quikstonecapital.com/hs-fs/hubfs/_Website/Logos/Web-Combo-2.png?width=738&name=Web-Combo-2.png "Merchant Cash Advance")](https://www.quikstonecapital.com/) Quikstone Capital provides business loan alternatives to get your business the cash it needs to grow and prosper. [![](https://www.quikstonecapital.com/hs-fs/hubfs/_Website/Images/BBB1.png?width=180&name=BBB1.png)](https://www.bbb.org/west-florida/business-reviews/financial-services/quikstone-capital-solutions-in-tampa-fl-90026826) ###### Quik Links [Home](https://www.quikstonecapital.com) [Apply](https://www.quikstonecapital.com/apply-for-a-merchant-cash-advance) [Resources](https://www.quikstonecapital.com/business-funding-guides-case-study-white-paper) [Cash Advances](https://www.quikstonecapital.com/business-cash-advances-business-loan-alternative) [Blog](https://www.quikstonecapital.com/merchant-cash-advance-blog) [Privacy Policy](https://www.quikstonecapital.com/qcs-privacy-policy) [Terms Of Use](https://www.quikstonecapital.com/qcs-terms-of-use) ###### Contact Us [Quikstone Capital Solutions](https://www.quikstonecapital.com/) 1-866-456-5638 1-813-371-8233 4350 W. Cypress St., Suite 701 Tampa, FL 33607 ###### Stay Connected [** ** ](https://www.facebook.com/QuikstoneCapital/) [** ** ](https://twitter.com/QuikCapital) [** ** ](https://www.linkedin.com/company/quikstone-capital/)