Did you know that during a winter storm, automobile collisions transpire every two minutes?
In many parts of North America, Jack Frost has already wreaked havoc on highways, roads, vehicles and motorists. With ice, snow and freezing temperatures, drivers are already clamoring for spring to make its triumphant return.
Until then, drivers will have to adapt to the terrible road conditions and ensure their cars are ready for anything that Old Man Winter throws at them. Although numerous cities have already been engulfed with winter weather - hello Buffalo - most weather experts forecast a brutal winter season ahead.
Many drivers are still unprepared to handle the frigid air, ice and snow. This lack of preparation results in cars not starting, regular fill ups on antifreeze, installation of snow tires and chains, regular purchases of ice scrapers and extra windshield cleaner fluid.
Winter is also a big season for auto repair shops all over the country. Since many motorists are not astute when it comes to simple automobile matters, such as changing wiper blades and adding antifreeze, auto repair shops have quite an opportunity to earn extra revenues between November and April.
Of course, to help your customers with the struggles of winter might require an investment. A simple solution is a merchant cash advance; business financing that can cover these short-term expenses for those businesses that want to take full advantage of opportunities like these.
If you're unsure what to do exactly to make the cash register ring more in winter then here are four ways to make your auto repair shop profitable this winter.
Going Mobile
A drained battery, flat tire or failed startups can require a professional to arrive on the scene and fix the matter. Auto repair shops should offer mobile services throughout the winter season since it can build customer loyalty and ensure they become long-term clients. In order to go mobile, in addition to having a reliable truck stocked with tools and supplies, auto repair shops must do a number of things: advertise the service, produce a mobile app and adopt mobile search engine optimization methods.
As we wrote this past summer, mobility builds loyalty.
Evening Seminars
Motorists are panic-stricken when a huge snowstorm comes. In order to calm their nerves and to offer them the best ways to handle themselves and a car during a snowstorm, initiate weekly evening seminars. This should consist of how to properly drive at this time, how to solve a problem with the car and what to do in the event of an accident. This type of thing can do wonders for your auto repair shop.
Social Media Activity
It has become well known by now that businesses should participate in the realm of social media (Facebook, Twitter, Google+, Instagram). However, some may not know what to do exactly once they have an account. For one, be moderately active by thanking customers for their kind words, updating the general public about promotions, company news and new services and sharing related content from blogs, news sources and perhaps even competitors.
Website
A lot of potential customers perform a Google search to find a business, and an auto repair shop is no different. Be sure that your website is up-to-date and optimized for search engines. Also, maintain a blog section that contains content, such as tips, how-tos, and reviews, and a call-to-action to sign up for your monthly newsletter that contains similar information.
During this winter season, auto repair shops can experience an influx of customers and sales throughout winter due to accidents, engine repairs and tire changes. If an auto repair shop incorporates these tips then they can retain these customers for the remainder of the year.
Initial investments are well worth it in the long run. To cover these costs, merchant cash advances are a great solution. This winter, rev up your profits and ramp up the New Year with more customers.
Find out the smartest investments an auto repair shop can make to increase prfits and stay competitive. Download the FREE ebook today!
