Small business owners have been forced to adapt during the events of 2020 and investing in the digital side of their businesses has become top priority. Online ordering, ecommerce and digital marketing have all become necessities in order to remain competitive. Here we take a look at three key aspects of the digital side of business and how to leverage them for Small Business Saturday.
“Ecommerce offers business a whole range of opportunities, from marketing opportunities to increasing your products ranges to generating more sales and with an optimized and well developed website you can not only achieve these goals but also offer your customers around the clock, convenient service, that can boost your business.” At this point in the game, if you’re not offering online ordering in some capacity, you are falling far behind the competition. There is still time to get your store up and running before the holiday shopping weekend and get your share of customer’s online shopping budget.
Social Media Marketing
“In many traditional marketing avenues, the smaller business often has a tough time competing with larger corporations. With social media marketing, however, the playing field is much more level. While you might not have the budget of large corporations in your industry, you have the personal touch and authenticity that your customers crave.” Social media is going to be essential in the promotion of your Small Business Saturday deals, especially with so few people going to physical locations these days. Contests and social media only sales can help to build your following. It is also a good idea to invest a bit in paid social media ads, as organic reach has dwindled over the past few years.
Email newsletters are a great way to keep in touch with your followers and customers and provide them information on a variety of topics. Email newsletters should be informative and entertaining and contain valuable offers for those who subscribe. Sending out weekly or monthly newsletters in the time leading up to Small Business Saturday can help you to communicate the types of sales and deals you’ll be offering. Be sure to make them entertaining and place valuable offers within them.
Download our free eBook to learn how to maximize sales revenue this holiday season.