Memorial Day is just around the corner. Holidays offer a great opportunity for small business owners to increase revenue while providing some extra fun and benefits for their customers. You can use Memorial Day to improve awareness of your business, attract new customers and increase your revenues. Here are some simple ideas for how you can use the Memorial Day holiday to benefit your business.

Market To Military Personnel And Their Families

Memorial Day is the perfect time to honor veterans. A veteran’s discount or an exclusive offer for service members, veterans and their families will make them feel appreciated and special. This is also a great way to publicize how your company gives back to your community. Not only can you delight a part of your customer base you can leverage positive publicity by creating a video detailing the promotion or inviting your local press to the event to get some free publicity.

Host A Community Memorial Day Block Party Grill Out

Loyalty and trust are earned. Host a block party around your business location and use your products or services as part of the party. Offer free samples or a one-day discount to everyone who attends your party. Use your party to generate new leads. Offer a raffle as part of your party and have participants enter by filling out a ticket that requires their email address. Stress that raffle winners will be contacted by email. Set up an automated email campaign to nurture your new leads.

Get Social

A holiday is a great time to promote content over social media channels. Consider posting interesting images that connect Memorial Day themes with some of your products or services. Create articles that celebrate the holiday or provide interesting in-depth information about the history of the celebration. Maybe post some fun facts or ideas about how to celebrate the holiday.

Visual Content

Infographics and videos are creative ways to share knowledge. Memorial Day offers a rich history that is easy to capture in images and text. Your Memorial Day infographic or video can become a powerful part of your content marketing. You can use them online or print them and use them as promotional gifts for your customers or build a holiday special email campaign around it.

Podcast

Consider creating a podcast with the sounds of the holiday. Speak about the holiday and how your brand fits into the history or current day celebrations. It is another creative way to introduce aural content into your marketing mix. Offer your podcast as a subscription so you can feed your lead generation and sales funnel with new prospects.

Holidays can be a financial boon for well-prepared small business owners.  Although Memorial Day is often treated as a somber occasion, providing a little extra attention to veterans and those that have lost family and friends to war can make this Memorial Day more of a celebration.

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