Items such as accounting software, POS systems and inventory management software are necessary to the operations of your small business. Technology however, has crept into nearly every aspect of the business world. With an eye toward growth, here are a few miscellaneous technology products that can help your small business grow.
While there is a large focus on cybersecurity in small business, physical security is just as important. “With keyless locks, you can give entry codes to employees, revoke access, lock doors remotely, and even monitor who entered your business at a certain time--at a fraction of the cost or complexity of magnetic swipe card systems.” Keeping your establishment secure at a lower price point is certainly an investment worth making.
Marketing Automation Software
“A centralized marketing automation hub helps marketers generate leads, nurture their pipeline, manage their customer relationships, and optimize their marketing spend. Small brands use tech to boost functionality, enhance productivity, and remain competitive in an increasingly tech-driven market.” Many small businesses lack the infrastructure to carry out and track marketing campaigns. Automation platforms allow you to organize and implement your campaigns on one centralized platform. This makes it possible for a small team or individual to carry out complex initiatives.
Electronic Sit-Stand Desks
Pundits have claimed that sitting is the new smoking, and because of that standing desks have dramatically increased in popularity. “At the very least, using this type of desk can partly negate the harmful effects of sitting too much.” Standing desks can help improve circulation, burn calories and even reduce back pain, but standing too long can also have negative effects on your joints. Having an adjustable height desk allows you to have the best of both worlds.
VOIP Phone System
For businesses that rely heavily on telephone communication, an investment into a VOIP phone system may be worthwhile. “They are less expensive than landlines and offer additional features, such as portability (make calls from your phone, desktop, or mobile device) and integrations with other software.” Communication is important. Having a flexible and reliable system that also saves money just makes good business sense.
The type and size of your entertainment system will vary depending upon your line of business. “The right music has the potential to put people in the right mood, (re)define the brand’s image, attract customers and increase sales opportunities and revenue.” Simply having music may be enough for a retail outfit, but for the restaurant industry, an investment in a sound system for live entertainment, lighting fixtures and a host of big screen televisions may be in order. These elements help to keep customers in your establishment spending more money.
Digital Menu Boards
Digital menu boards can give a modern look to a variety of businesses including those in the restaurant, retail, auto repair and salon industries, while providing a myriad of other benefits. You can create playlists that allow you to rotate through your different offerings, add video to give demonstrations, and also include descriptions and images to educate your customers on your different products and services.