St. Patrick’s Day can be extremely profitable for restaurants and bars, and what better way to celebrate than hosting your own event.  Restaurant events can help to bring in a large amount of business in a short period of time, all while creating memories that can lead to new loyal customers.

Collaboration

Strategic partnerships can take many different forms and can provide your small business with a myriad of benefits.  Partnerships with supply companies can result in substantial discounts on essential goods and services in exchange for the right to promote their company at your event.  Every aspect of your event can be subsidized by other companies looking to bring exposure to their brand.  Cross promotional activity strengthens relationships as long as both parties are receiving equal value.  Being able to leverage reach and access to wholesale products can help everyone involved for future events and promotions as well.

Promote A Pub Crawl

If you’re in an area with several bars and restaurants within walking distance a pub crawl offers a chance to increase revenue for everyone involved.  Joining forces to promote the event will maximize your reach and could yield droves of new loyal customers.  Planning ahead is necessary in order to pull off a successful event.  Collaborating with other businesses is easier now than ever with social media and other digital channels but a face to face group meeting with the key players from each business to go over your strategy will work best.  Arranging a variety of games, live performances and activities to entertain participants will bring in a unique crowd and provide a lasting impression.

Decorations

This may seem like a small piece of the puzzle but creating a festive and inviting atmosphere is of the utmost importance.  The right combination of signage, lighting and props will give your establishment a chance to stand out from the competition.  The goal is to make it look like it’s not just another night.  Experiences are what breeds loyal customers and St. Patrick’s Day is a great opportunity to increase your customer base.

Specialty Drinks

There are many traditional favorites including Guinness and Irish whiskey but if a party atmosphere is your goal there’s no more important item than green beer.  A small amount of food coloring can be a big draw to customers and has become an integral part of any proper St. Patrick’s Day celebration.  You should also have a variety of themed cocktails and shots to cater to everyone’s preference.  Complimentary Irish coffee for those arriving early or staying late is a nice touch.

Traditional Dishes

A traditional boiled dinner including corned beef and cabbage is a must for your event.  Since you’re likely to be encouraging a celebratory atmosphere you should make certain dishes portable by using disposable dishes and flat ware.  This will allow your guests to mingle and still enjoy your menu.

Take The Party Outside

If your establishment has an outdoor area now is the time to use it.  Expand the party outdoors and be sure to provide good service and plenty of entertainment.  You may want to consider tents or awnings in case the weather doesn’t cooperate.  Enthusiastic guests in an inviting environment won’t let a little rain ruin their fun.  Make sure you assign enough staff to your outdoor areas so that you maximize every revenue opportunity.

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