Merchant Cash Advance Blog

Seasonal marketing opportunities are especially important to small business owners in the specialty retail market.  Taking advantage of the warm weather, holidays and tourism should be top priority during the summer months.  We’ve scoured the internet to bring you these 7 examples to help spur your creativity.

In the life of almost every business, ups and downs come along, including some major disruptions like natural disasters, data loss, or bankruptcy. Despite the devastating nature of these events, they don't have to mean the end of your business. Even bankruptcy can sometimes just mean restructuring so that more money is available to run the business rather than carry debt.

In an industry that revolves around trends it is essential that small business owners in the salon industry pay close attention to emerging styles. The competition in the beauty industry is fierce and those with independent salons need to maximize every revenue opportunity. As with many businesses, salon trends change with the seasons and the summer months bring about a whole new set of styles to get familiar with. It can be difficult to differentiate between a passing fancy and what may be a lasting trend, but in the salon industry you need to be up to date with every new technique. Much like our 2017 Salon Trends and 2015 Salon Trends blogs, here we’ve compiled some hot ticket items that your salon should be offering this summer and will increase salon revenue.

Theme nights can be a financial boon for restaurant owners and the warmer weather lends itself to a variety of different options.  Even if your don’t have an outdoor space, a luau can be a great draw for customer’s looking for a laid back, fun atmosphere.  You can spice your event up with contests, entertainment anything that encourages audience participation.  To get started you’ll need some authentic food for your patrons to indulge in.  Here are 3 luau must haves for your restaurant event:

In an increasingly digital retail landscape small business owners need to take advantage of ecommerce solutions to maintain a consistent revenue stream and continue to grow.  With large online retailers cornering the market specialty retail store owners need to make their products more easily available.  Even if you have a superior product, a prospective customer may purchase an inferior and possibly more expensive item instead due to the convenience of online shopping.  Ecommerce is a growing marketplace, expected to be up about 14% this year, yet 72% of small storefront businesses are not selling online. It may be overwhelming to think about setting up a website, adding ecommerce functionality, and learning to integrate social media and other online marketing tools, but there are many benefits to being one of the 28% of small businesses that are selling their products and services online