Merchant Cash Advance Blog

Finding new and creative ways to promote your restaurant can be one of the most time consuming and continuous efforts an owner will undertake.  Targeting niche markets is one of the most effective strategies for bringing in new customers.  Theme nights provide you an opportunity to reach different customer bases to see which are most successful and where to place future marketing dollars.  They also help to keep your restaurant fresh while providing variety and energy to your atmosphere.  These nights give customers an opportunity to interact with you, your staff and other customers.  That familiarity builds brand loyalty by giving patrons insight into the human side of your business.  The key to a successful theme night is getting everyone involved and ensuring a fun environment.  Here we’ve compiled some great theme night ideas to reach new customers and increase revenue.

Owning a small business can be stressful and many times people lose sight of why they made the leap to begin with.  Enjoying your role of owner is important for many reasons.  It contributes to a positive work atmosphere, employee morale as well as your bottom line.  Taking steps to make the time you invest in your business as pleasant as possible can provide you with the level of motivation needed to really grow your business.  Rediscovering your passion for your company isn’t always easy but there are several things you can do to help bring it back.  Here we’ve outlined several ways you can make owning your business fun again.

Owners of specialty retail stores pay a lot of money for the space they operate in and it’s important that they get the most out of it.  Many stores are only open a small portion of the day and after closing time their earning ability ends.  There are also establishments that have access to a wide variety of consumers but are only taking advantage of a small niche market.  As a small business you likely have built strong relationships with your customers and many of them have something more to offer than a few daily purchases.  As the owner of a company, you have built upon experiences and expertise that you posses in your field, that knowledge should be used for marketing and product development.  The integrity and vision of your business should never be compromised, there are several ways you can supplement your income and maximize profitability of your space.  

As the saying goes, breakfast is the most important meal of the day.  The same holds true for owners looking to grow your restaurant business.  Establishments that focus solely on breakfast have begun to erode as fast food has taken over the niche.  This does not mean there is not a demand for freshly made food.  In reality, those looking for something more than an egg sandwich have few choices these days and established restaurants are in great position to capitalize on this.  One of the biggest benefits of serving breakfast is that many of the ingredients that are traditionally used are relatively inexpensive.  With some creativity and innovation breakfast dishes can provide significant profit margins.  Getting started will require several managerial tasks including staffing, marketing and research to determine what type of competition you will face.  Here we’ve outlined five ways grow your restaurant business and can get the most out of your morning menu.

Large corporations represent one of the main obstacles for small business success.  While working capital and media influence are two advantages that favor big companies there are many tactics that can be used by small business owners to stand out.  Small businesses have greater flexibility which allows for experimenting and easy adaptation.