As the saying goes, breakfast is the most important meal of the day.  The same holds true for owners looking to grow your restaurant business.  Establishments that focus solely on breakfast have begun to erode as fast food has taken over the niche.  This does not mean there is not a demand for freshly made food.  In reality, those looking for something more than an egg sandwich have few choices these days and established restaurants are in great position to capitalize on this.  One of the biggest benefits of serving breakfast is that many of the ingredients that are traditionally used are relatively inexpensive.  With some creativity and innovation breakfast dishes can provide significant profit margins.  Getting started will require several managerial tasks including staffing, marketing and research to determine what type of competition you will face.  Here we’ve outlined five ways grow your restaurant business and can get the most out of your morning menu.

All Day

Making your breakfast menu available throughout the day is a great way to reach those that get a later start than most.  There is also a great number of people who enjoy traditional breakfast dishes for dinner.  Fast food restaurants have begun to do this as the increase in sales and revenue just makes good business sense.  You may consider starting off with an abbreviated menu to gauge interest in your new offerings.  Once you’ve determined that all day breakfast will benefit your restaurant you can expand your menu and increase your promotional efforts.

Diverse Menu

There are many different approaches you can take with your menu but offering diverse and unique selections will help your restaurant stand out.  Traditional favorites should be made available but putting your own twist on these items will showcase the creativity and talent of your cooking staff.  It’s also a great idea to research what other regions and countries consider a traditional breakfast.  This will ensure your menu remains fresh and help you attract customers looking for something different.  Be sure to include dishes that will appeal to children as well.

Buffet

Opening up a buffet for your breakfast items will provide several benefits to your establishment.  This will enable you to use a smaller staff to accommodate your patrons.  It also gives customers a chance to try a variety of foods which is vital to the success of a new menu.  Buffets may require you to purchase new equipment but you can maximize their use by offering a soup and salad bar during lunch and dinner hours.  Buffets offer a fast and easy way for customers to get a well balanced meal and can make your restaurant a destination for breakfast lovers.

Take Out

Perhaps the biggest selling point that fast food restaurants have is the ability to provide a hot meal to people who are on the go.  Offering take out options will help to increase your morning traffic and the quality and diversity of your menu will set you apart from fast food competitors.  You may consider setting up online ordering to make the process that much more convenient.  Be sure dishes are packaged properly maintain temperature and freshness, and most importantly, don’t forget the utensils.  Making a great first impression with your breakfast on the go is essential to breed loyal customers.

Quality

The quality and freshness of the ingredients you use in your dishes is the key to a successful breakfast venture.  Popular trends such as the organic movement, vegetarianism and artisanal creations should not be ignored.  Farm to table comes largely into play as many popular breakfast foods rely on eggs and dairy.  Locally sourcing your ingredients and supplementing them with flavors from overseas will give your restaurant an edge.  The freshness and uniqueness of your menu is what will keep customers coming back.

Getting Started

Many restaurant owners have great ideas to improve their business but lack the capital to make it happen.  Quikstone Capital Solutions provides cash for businesses, A merchant cash advance from Quikstone Capital Solutions is a business loan alternative that can help your business thrive and prosper. 

For more more ideas on ways to grow your restaurant download our free Restaurant Investment Guide. 

Contact us today for a consultation or simply click below.