Launching a major holiday promotion can really catapult your sales over the holidays. Between Thanksgiving and Christmas, more people shop in stores and online than any other time of the year, so it only makes sense to give your best effort to capture your share of those customers.
Many retailers readily admit that holiday sales are what make them profitable. Allowing this busy time to pass without doing a special sale or promotion just doesn't make a whole lot of sense if you want to maximize your profit for the year and finish strong. Successful holiday promotions can take several forms: