The 4^th of July can mean big business for restaurant owners that take advantage of their available resources.  It will be here before you know it. A proper celebration can bring in a great deal of revenue and expand your customer base.  Attention to detail is necessary in order for your event to have a positive impact.  The following breaks down each area of your event preparation and what will be needed to turn a profit.

Decorations

The easiest way to start your 4th of July plans is to decorate your restaurant with the stars and stripes anywhere you can.  When it comes to decorations, you really can’t go overboard.  Red, white and blue table cloths, window dressings and buntings are a great start.  It’s also a great idea to display flags large and small.  Consider setting up buckets to hold your flag poles and even hang them from your ceilings and walls.  This is a celebration of our great nation, there’s no need to take short cuts.

Maximize Your Space

If you have access to the outdoors or even private rooms that are typically reserved for VIP’s, this is a great opportunity to take advantage of that and make them profitable.  Taking the party outside allows for more visitors and space to make your celebration stand out from your competitors.  Even if you don’t have the room for a full-scale outdoor party, you can still take advantage of your outside areas.  Setting up a booth in the front of your restaurant that offers finger food and pre-packaged meals can be a great way to increase revenue.  This way, even if a customer is on their way to another event, you will still be able to make a sale.

Capitalize On Other's Celebrations

If you’re fortunate enough to have a location where fireworks displays are clearly visible, this is something that you need to take advantage of.  Make sure you make it well known that your establishment is in the forefront of your communities 4th of July celebration.  This will not only draw customers in, it will also prevent patrons from leaving when the firework displays begin.

Contests and Events

The 4th is a fun holiday, and as a restaurant owner, it is your job to make your establishment the place to be during this time.  Live music and eating events are traditionally a large draw.  Make sure you book several entertainers so that you can keep the party going strong into the night.  Eating contests or Costume contests are not only draw a big crowd, they can also help to promote your menu.

Catering

Restaurants that offer catering services possess a big advantage when it comes to 4th of July profitability.  There are many people that will be holding their own celebrations, and not all of them will want to be cooking all day to provide food for their guests.  Offering special holiday promotions for your catering services is a great way to boost business and develop long term customers.  If a customer uses your service and their party goes off without a hitch, they are sure to look to you for their next big celebration.

Host

As the owner, this is the time for you to take center stage as the emcee of your celebration.  Host the event yourself, get your face out there and show your personality to the customers that may not see you on a consistent basis.  That connection they make with you can bring in business for years to come.

Giveaways

It goes without saying, everyone loves something for free.  Small giveaways such as Uncle Sam hats and miniature American flags will help to endear you to your customers.  Raffles can serve as a way to give away large ticket items, and even turn a profit.  You can keep the fun going by offering small 50/50 raffles for customers hourly throughout the day to make sure your part-time party goers don’t feel left out.

Promotion

Promotion and advertising is going to be key to turning a profit with your celebration.  Consider reaching out to local media outlets, television and print, to get the word out about your celebration.  You’ll also want to utilize your social media pages and website to promote your event.  Make sure you let the world know about any specials and events that will take place at your establishment.  And again, if you have a great view of fireworks displays, make sure potential customers know about it.

In many cases small business owners lack the credit or collateral to access the money needed to remain flexible.  Quikstone Capital Solutions provides fast cash for businesses.  A merchant cash advance from Quikstone Capital Solutions is a business loan alternative that can help your business thrive and prosper, whether you need cash to buy equipment, cash to renovate or expand, cash to purchase inventory, cash to advertise or cash for emergencies. Quikstone Capital Solutions can help provide you with the business capital you need. Contact us for a consultation today.

Like more ideas on how to Grow your Restaurant Business?

Download our Free Pizzeria Case Study to see how this small business owner turned his Pizzeria into a Million Dollar business.