As the whole world welcomes the New Year with their loved ones singing "should Auld Acquaintance be forgot and never brought to mind," alcohol retailers and liquor stores will be singing "we're in the money."

New Year's Eve continues to be the most popular holiday for alcohol sales. Let's face it: how can anyone ring in the New Year without a glass of champagne or any other type of alcoholic beverage? Liquor stores generate an immense sum of sales every single year at this time, especially when it comes to bottles of champagne.

Unfortunately, many liquor stores remain unprepared for New Year celebrations. Their inventory of wine, beer and other alcoholic drinks remains the same, and this could be detrimental for the upcoming year for these stores because it'll leave numerous customers with a bad taste in their mouths.

This year, ensure your store maintains an ample supply of liquor for your customers to ring in 2015.

With a business cash advance, your liquor store can embrace this massive influx of clientele and cover the expenses that come with establishing a bigger alcohol inventory and a sort of New Year's party center prominently displayed for everyone to see.

Here are six ways to prepare your liquor store for New Year celebrations.

Party Supplies

Liquor stores should offer other types of New Year's products to help give sales that final shot in the arm on the last day of the year. This could include decorations, party trinkets, supplies and other kinds of products that your patrons would need on this annual tradition. Why force your customers to go somewhere else for their party needs when they can simply get it all at one shop?

Food & Drink

Similar to party supplies, your liquor store can offer a wide range of food, such as chips, dips, sweets and vegetables, and other non-alcoholic beverages, including water, sodas and non-alcoholic beers and wines. Again, why encourage your customers to spend their money elsewhere on these party essentials?

Discounts & Promotions

It's likely that customers will be stocking up for New Year's Eve and will be purchasing large sums of alcohol. Instead of charging the standard price, think about offering a discount for multiple purchases. For instance, if a customer buys 10 bottles of wine then they get a 10 percent discount, or if they buy $100 worth of alcohol then they can get free food and supplies.

Tasting Parties

Tasting parties can help significantly improve your liquor store sales. To further encourage a regular clientele perhaps your business can host a tasting party prior to or on New Year's Eve. Parties may want specific liquors and brands for their guests, and your store can be the place to learn this from. 

Social Media

Before the year is up, be active on your brand's social media accounts and engage with your audience. This could consist of a countdown until the big day, sharing alcohol-related messages - perhaps party ideas or recipes for favorite mixed drinks, announcing promotions and thanking customers for their support during the entire year. Maintaining a well-known presence on Facebook, Twitter and elsewhere can substantially improve sales. 

Sponsoring New Year's Events

Are there major New Year's Eve bashes and events occurring in your area? Then this is the perfect opportunity to sponsor at least one of them and supply the beverages. This is great advertising, and if everything runs smoothly then your liquor store's name will gain quite the traction among partygoers.

New Year's Eve continues to be one of the greatest times of the year: fireworks, parties, gaiety and so on. Every liquor store is packed in the final days leading into New Year's Eve. You don't want to miss out on this great opportunity to give your bottom line one last boost before ringing in the New Year.

Although it requires financing to implement some of these measures on New Year's Eve, consider a merchant cash advances to help pay for these investments. This can be a very wise decision for any liquor store owner prior to the 365th day of the year.

Find out more ways to invest in your liquor store to stay competitive. Download this FREE guide today!