Valentine’s Day is typically a great day in the restaurant industry, but this year is sure to be more of a challenge. Restaurants will need to get creative with their promotions and services in order to come close to the revenue typically generated. Here we take a look at how to prepare your restaurant for Valentine’s Day 2021.

Enhance Your Delivery Experience

A new take on delivery could make your restaurant stand out this Valentine’s Day. Create a special menu that includes items like flowers, chocolates and other small gifts. Use decorative packaging for the meals being delivered and allow your customers to personalize their orders with Valentine’s cards and their own messages. With limited capacities and so many people shying away from public places, delivery will be instrumental to the success of your evening.

Create A Themed Menu

Creating a special menu that includes some higher end fine dining items can make your Valentine’s Day experience stand out. It will also take pressure off of your kitchen staff and ensure efficient and quality service on a very important night. The menu design should fit the theme of the evening and include items outside of your everyday offerings.

Develop Unique Cocktails

Coming up with a few new cocktails can add a nice touch to your Valentine’s drink menu. These drinks should be constructed with high-end ingredients. Including fresh fruits and flowers in your concoctions will add a unique flair to your menu and give your guests a conversation starter, making for an even more memorable evening.

Create A Romantic Atmosphere

Centerpieces, candles and floral arrangements will make your restaurant appear cozy and inviting. Remember to keep it classy. Avoid the temptation to use things like glitter and confetti in your decorations. Simple floral arrangements positioned on each table along with some well-placed candles will make for the ideal romantic atmosphere.

Book Live Entertainment

Live music is one of the best ways to draw in restaurant guests. Hiring a band to perform during your festivities can make for a livelier atmosphere. Be sure the band you contract with fits the vibe of your restaurant and that you book them early. Encourage them to promote their performance through their own channels to help enhance your own promotional efforts.

Promote Through Multiple Channels

Promote your restaurant as the ideal Valentine’s Day destination. Use a variety of channels including social media, email, and your website to promote your event. You may even consider sending out a direct mail piece disguised as a Valentine’s Day card to help spread the word. Be creative with your promotions and be sure to let everyone know what’s on the agenda.

Make Safety A Priority

This year is sure to be a bit different from years past and safety will play a major role in your Valentine’s Day planning. Ensuring you are taking every measure to ensure the safety of your staff and guests should be a priority and will impact your ability to draw in customers. Make the precautions you’re taking well known throughout your restaurant and online.

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