You have the business, you have the store, you have the team, and you have the product. Now, all you need are all eyes on you and the customers and sales to achieve your company's quarterly objectives. 

In order to attract consumers to your store, you need to employ a wide range of marketing techniques to get their attention. There are many ways to promote a small business: from social media to print advertising, email marketing to mobile applications. 

Consumers are being more cautious about how they spend their money and tend to be more wary of advertising gimmicks. This can make it pretty difficult for a small business, particularly a newer one, to gain new customers and generate sales. However, the right kind of marketing strategy can remedy this issue. 

One of the problems that a lot of entrepreneurs face is the exorbitant cost of advertising. The price tag of advertising and marketing can be a little overwhelming, which can lead to two things: refraining from marketing or doing it yourself (the DIY trend).

Moving forward, it's a prudent investment to dive into the world of marketing because it informs the marketplace of your existence, it gives the brand a boost and it provides an enormous amount of momentum on competition. Again, you’re probably thinking “what about the cost? Isn't marketing an expensive endeavor?” 

A merchant cash advance can offer the financial boost that you may need to fund online promotions, marketing solutions, print advertising initiatives and mobile SEO. Remember, the best way to build a business is to take advantage of these worthwhile investments. 

If you're unsure what a merchant cash advance should be used for when it comes to marketing, here are four suggestions. These are marketing elements that your small business should invest in to help your business grow: 

Mobile Marketing 

Mobile marketing and mobile commerce are the biggest trends for most retailers right now. As mobile Internet traffic outpaces that of desktop Internet traffic, a growing number of consumers are being exposed to mobile ads as well as mobile shopping. Your brand should start becoming mobile-friendly, whether it's your website, SEO methods and other marketing gimmicks. 

Social Media Marketing 

Despite the ubiquity and crowdedness of the social media arena, it's still important for businesses to take advantage of Facebook, Twitter, Pinterest and Instagram. It takes more than just creating brand accounts on these outlets. A business has to be active, such as sharing content, engaging with your audience, posting updates and liking/following others. 

Content Marketing 

Studies have shown that shoppers value the right kind of content marketing. Instead of self-serving articles or sponsored content, the younger consuming base enjoys content that is unique, fun and engaging. Employing a content marketing scheme for your business is important so start maintaining a blog and producing articles scattered across the web. 

Contest Marketing 

One of the latest trends for businesses today is utilizing contests. From photo captions to tweeting puns, hosting a contest is one of the best ways to get more eyes on your product or service and garner a dedicated audience. That being said, it's important to remember that contests have to be related to your field or industry. 


Internet marketing is a real art form in today's online realm. If you own and operate a business, the best route to implement is to hire a professional to run a marketing plan.

Again, the question of money will likely come to the mind of a business owner. This is why a merchant cash advance offered by financial services firms like Quikstone Capital Solutions is the best funding tool available for this endeavor. It helps cover these short-term costs to help create long-term successes. 

Find out all you need to know about a merchant cash advance right now and determine if it's the best funding tool for you and your needs.