Finding new ways to increase sales and improve the image of your liquor store is an ongoing process.  While a major overhaul may not be possible, there are several small changes that can have a big impact.  Continually investing in your business is essential for those looking to compete with larger chain stores.  Here we’ve outlined a few quick and easy ways to improve your liquor store.

Tasting Parties

Tasting parties have become one of the biggest trends in the liquor store industry.  This can come in the form of organized events where people sign up to learn how to mix drinks, or simply having a host or hostess serving up samples of new or featured items.  This offers a new experience for patrons and drives customer engagement.  It also allows customers to try new products which, in turn, could increase your sales on those products.  Tasting parties also offer an opportunity for customers to get to know the owners of the store and become educated on different products.  Promoting these parties through different marketing channels such as social media and others is a great way to bring in new customers.

Local Brews

The craft beer industry has exploded over the last decade and liquor stores have started to take advantage of this trend.  Developing partnerships with local breweries to distribute their products can be a profitable venture for both sides.  Cross promotions where you advertise each other’s businesses can bring in a whole new customer base for each of you.  This is particularly effective when it comes to joint events and advertising at industry festivals.

High End Wines

There is an enormous community of wine connoisseur’s and many liquor stores forget to target this market.  Updating your wine selection and offering high end imported wines will help you to bring in these customers and can increase revenue dramatically.  The profit margins on imported wines can be significant and will also help the image of your liquor store.  This also allows you to hold wine tastings and bring in experts on wine pairing to help customers choose the perfect vintage.

Product Displays

Stand-alone shelving and display units not only provide aesthetic appeal; they give you an opportunity to showcase complementary products and increase sales per transaction. For example, you know that tequila sales increase at the start of the summer season. Use a stand out display case to highlight your best-selling tequila, margarita mix, flavored salts, and even glassware. Your customers will take notice of the tequila that is distinguished from the rest, and will be more inclined to purchase secondary products that are featured with it.  Stand-alone display units are available in a variety of sizes and materials, so you can find one that matches your store’s style. You can opt for a cabinet-style case, an open shelving unit, a tiered table, or even a refrigerated display case. Consider placing one at the end of every aisle to enhance your customers’ shopping experiences and boost sales at your liquor store.

Accent Lighting

Flat, consistent lighting can be lackluster and can deter customers from shopping at your store for extended periods of time. Incorporate accent lighting to help customers intuitively know where premium products are and define spaces between various product categories, such as wine and liquors.

Custom Signage

What better way to advertise your best products than with custom signage? Signage is a great option for liquor store owners who want to give customers a clear understanding of where products are located. It can also be used to highlight well-known names in liquor or even specialty products and services.  If you think that custom signage is right for you, create a plan that is sure to boost sales at your liquor store.  Enlist the aid of a graphic designer and a qualified sign builder to create signage that enhances your space, makes it easier for customers to shop, and allows you to showcase your most profitable products.

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