Recipe services are a growing trend in the food industry.  As the owner of one of these businesses, getting the word out can be a challenge.  Without the advantage of an “eat-in” restaurant as a billboard for your service, there are several aspects you should focus on to bring in customers.  Recipe services are unique and offer many different advantages over a traditional restaurant or catering service. Here's some ideas to help grow your business.

Gluten Free

A large portion of the population suffers from gluten allergies.  Traditional restaurants have struggled to cater to these needs.  The options for those people are very limited and do not necessarily appeal to these individuals.  As a recipe service, you have the ability to create a variety of gluten free options while utilizing ingredients that are already a part of your menu.  Since the substitutes to make traditional meals gluten free can be more expensive, you will be able to charge a premium for these offerings.  Catering to the gluten free community ensures your customer base will not exclude those with allergies.  This is a largely untapped demographic in the food service industry.  The competition for their business is much less than traditional restaurants.  It is important to focus a portion of your advertising and marketing dollars to this demographic as you may be the only show in town.

Organic

The popularity of organic dishes is growing exponentially.  Surveys have shown that 41% of parents are purchasing more organic products than last year.  The advantages of offering organic menu items are numerous.  Organic produce is better for the environment, eliminating pesticides and hormones used by the larger food distributors.  Along with the health benefits, this is a very appealing aspect of the organic food market.  Organic produce also typically tastes better as the soil and nutrients they are grown with are natural and do not contain harsh fertilizers or chemicals.  It’s important to note that organic does not just apply to produce.  Meats and cheeses are becoming more abundantly available and are widely viewed as higher quality.  Marketing organic goods can be very easy.  It is not difficult to sell someone on farm fresh, naturally grown and raised items.

Learning to Cook

This is a unique aspect of recipe services that a restaurant or catering service cannot provide.  In today’s busy society, it is very difficult for someone to find the time to take a cooking course or to learn from a friend.  Not only will this help them with the learning process, it also provides them with a foundation for creating healthier meals.  Learning to prepare a decent meal can provide clients with a sense of accomplishment and keep them coming back to learn newer, more complex dishes.  The teaching you provide will help to bring in new customers as the ones you have taught to cook will surely be asked where they learned how to create such a fabulous meal. 

Bringing People Together

Cooking traditionally has always brought couples and families together.  Couples could enjoy a date night in and while having a restaurant quality meal. Cooking together can add a new romantic aspect that can provide an even great spark to your evening. Recipe services provide a great opportunity for families to spend more time together. Parents are always looking to ways to involve their kids in wholesome activities. Since recipe services include all the items needed from the protein all the way down to the spices, customers will enjoy the ease of preparing the meal without the stress of having to run around.

Funding your Advertising

As you can see, there are several aspects of a recipe service that are unique and stand out from traditional food services.  There are many avenues to get these messages out and some can be pricey.  Advertising is a vital part of a blossoming business.  With the help of a merchant cash advance, Quikstone Capital Solutions can help you get the word out.